Five Reasons Why Creative Agencies Work Better With Time Tracking

February 21, 2019
Time tracking for creative agency - Everhour blog

One of the most significant business trends of recent years is the rapid growth within the creative industries sector. This sector includes graphic design, photography, advertising and web design as well as the more traditional arts and crafts.

As a result, there are many new creative agencies springing up to bring these services to businesses. Though with so much competition they need to make sure that their services stand out. Many are looking at new technology to find tools to help them in an increasingly competitive market place.

Because of the nature of agency work, time tracking software has become invaluable to creative agencies, in particular, those who regularly work with freelancers. Here are five reasons why:

Increase in remote working

The last few years have seen a huge growth in remote working. More and more people take advantag of the fact that you no longer need to sit in an office to earn a living.

With the right tools and an internet connection, you can work anywhere whether you are writing a blog, designing a logo or creating a website. And agencies are, increasingly, tapping into this talent. It offers the agency greater flexibility so they can choose the right person for each job.

It also has a very practical advantage, especially for smaller agencies, of not needing to provide equipment or office space. Admittedly it can be a bit more complicated logistically than doing the work in-house. But it also has many advantages for the agency.

Fortunately, time tracking helps agencies know exactly what hours their freelancers are working and how the project is progressing. This will give them more confidence in using the remote talent available.

Clients demand greater transparency

In 2016 “transparency” was identified as the key concern within the advertising industry2. Clients pay large sums of money to advertising agencies to promote their products. It is not surprising that they want to know exactly what is being done with their money.

Time tracking tools help agencies to provide all the information that their clients require by running regular reports with details of hours, invoices and expenses.

It is important that agencies can provide this information quickly. If the information needs to be pulled together from many different sources it can lead to delays in providing the information. This can look unprofessional, or worse, can even look as if the agency is reluctant to provide the information.

That is why time tracking software which includes options for expenses and invoices provides the perfect solution.

Time tracking makes project management easier for agencies

With so many different aspects to a project and many people working on different parts of it, it is essential to be able to get a clear overview of what is happening at any point in time.

And while time tracking can be a great way to help agencies, it is not enough on its own. That is why many agencies choose time tracking apps which integrate with other popular business software tools.

Project management tools such as Trello or Asana can be useful. Integration with these apps allows you to get the most out of the software you have invested in. It helps you manage your project and keep track of milestones and resources.

The 80/20 rule

The 80/20 rule is also known as the Pareto Principle3.  According to the theory, any business will receive 80% of its income form 20% of its clients. That’s why it is important to know which contracts and which customers bring in the best profits.

This is another way agencies can benefit from time tracking and expense tracking. Some contracts might not work out so profitable when everything is taken into accounts such as payments to freelancers and expenses.

It is essential to keep track of all the information about hours and expenses to get a clearer picture of which contracts are most worthwhile. This means an agency can be more selective about bidding for future contact and can put maximum effort into securing the ones they know will bring in higher profits.

Time tracking helps creative minds stay focused

Perhaps one of the issues with the creative industry is the way it combines business with creativity.

As most people know, these things don’t often go together. When you hire a graphic designer, a Photoshop specialist or a scriptwriter for an ad campaign you choose them for their creative skills, not their business skills. So you can have great people who are full of ideas. But they might need some help to stay grounded and keep on track with meeting deadlines and staying within budget.

And that’s where an easy to use intuitive time tracking software app can make all the difference.

Why people choose Everhour

Teams of different sizes and industries choose Everhour to track time and expenses, properly bill their clients and better understand how long specific jobs took for future quotes and estimates for a reason. But don’t just take our word for it. Here’s what some real people say (taken from Capterra, G2Crowd and TrustRadius):

We are using Everhour as a core business software, because our business is to sell our time. When you use such software, what you care the most is speed, flexibility, ability to integrate with all major project management software. And Everhour is exactly that kind of software” – Ivan M., Owner, 1-10 employees

“The most important gain from using Everhour is that we can track our tasks in real time without having to leave the browser. The Chrome add-on helps us initiate the time for a specific task. If we are already on Asana a simple click does the job” – Dimitris R., Partner, 11-50 employees

Everhour helps me manage/plan my weekly activities a lot more effectively, since I know how much time I have to work on things each day, and can quickly update estimated times to reallocate tasks as needed”. – Dan S., Team Lead, 501-1000 employees

“Everhour’s integration with Asana is wonderful for a remote team. We track all activities in Asana, but before Everhour I often wondered how long it was taking to do a task, now I know exactly. I can see who is working right now and a summary each day” – Doug H., Principal Laboratory Informatics Scientist, 11-50 employees

With Everhour, time reporting and project follow-up is so much easier and faster. We have total visibility of the estimated time and reported time. One plus feature that would be great to have would be a gantt view that would receive the information of the estimated times and calculate the available time for the resources depending on their allocated tasks/time” – João V., Head of Digital Communication & Lead Motion Designer, 11-50 employees

Everhour has already paid for itself for the year by helping me track time I was missing in client projects. It is easy to use, has friendly customer service people and the reports make it easy to invoice clients and track projects” – Jenifer D., Owner

“We are a 15 people team working remotely from different cities of Latin America and Europe, and time tracking for each client, project and task has been always a major issue. We’ve been using Everhour for the past year or so, and it has become an essential tool for our team. Is not just that gives us the ability to track how much time we have dedicated to a project, but also to estimate how much time a particular task will need in order to be completed next time and by who. Easily create sand save reports with just a few clicks” – Daniel Y., Creative Director, 11-50 employees

Love Everhour’s integration with Asana. It allows my team to record time against the tasks so that I can review their effort – all within Asana. Reporting and monitoring is in Everhour itself. My contractors support their invoices with reports from Everhour” – Trevor K., CEO / CTO, 1-10 employees

“We looked at a lot of software to integrate with Asana and Xero to track our project time and Everhour one was the only one that ticked all the boxes. The feature set is great at achieving what we need and helping us better understand how we spend time on projects. It works seamlessly with our other apps! The support is also really responsive, answering any questions we’ve had and taking our recommendations into account on product updates” – Kim H., Creative Director, 1-10 employees

Everhour is bar-none the best software for time tracking I’ve used. I needed to capture our team’s hours in Asana, but didn’t want to slow them down too much. Everhour makes it easy to start time tracking in a task, your browser or in their app. It feels native to asana. It’s a well-built app too. The user interface is simple yet smart. It works like you expect it too. And it seems like every time I go to their online app there is some small, smart, new functionality. Lastly, the support has been spot on and responsive. So there you go. I don’t often write reviews but felt these folks deserved one” – Steve C., CD, 501-1000 employees

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Interested to see if it works for your business? Everhour comes with a Free Trial for 14 days with all the features unlocked. Give it a try today!