11 Best Marketing Agency Software: Tools for Efficient Campaign Management
Marketing agencies today face many challenges, from managing client expectations and keeping up with rapidly evolving trends to proving ROI and efficiently managing resources. With the constant pressure to deliver innovative and effective campaigns, staying ahead in a highly competitive industry requires not only creativity and expertise but also the right tools. This is where specialized software solutions come into play. The right marketing agency tools can help agencies streamline workflows, improve client communication, integrate various marketing efforts, and ultimately enhance productivity. This article explores the best marketing agency software available to help you tackle these challenges and drive your agency toward success.
Key Criteria for Choosing the Best Marketing Agency Software
🖥️ Ease of use: The best marketing agency software should have a user-friendly interface and an easy onboarding process.
🔗 Integration capabilities: Look for digital marketing agency software that is compatible with your other tools (use API support for help).
📈 Scalability: Choose marketing tools for agencies that can grow with your agency.
🤝 Collaboration tools: Effective team collaboration features, such as shared workspaces, communication channels, and project tracking, help keep everyone on the same page.
📊 Reporting and analytics: Detailed reporting and data visualization capabilities are vital for making data-driven decisions.
🔒 Security and compliance: Ensure the marketing agency platforms provide robust data protection and comply with relevant regulations to safeguard sensitive information.
Note: We do not accept paid entries or sponsorships for inclusion in our reviews and recommendations.
➡️ Everhour is the top time tracker for SMB teams, including software developers, marketers, designers, consultants, lawyers, you name it! Seamlessly integrating with popular PM tools, its user-friendly interface and customizable reports make it the ultimate time tracking solution. With dedicated support, our team is here to help you promptly and with a smile!
11 Best Marketing Agency Software Breakdown
| Tool | Free trial | Standout feature | Pricing |
| Everhour | Yes | Time tracking & project management |
Free Team plan: $8.50/user/month |
| HubSpot | Yes | Advanced CRM and marketing automation | Starts at $20/month |
| Trello | Yes | Visual project management |
Free Paid plans start at $5/mo |
| Hootsuite | Yes | Social media management | Starts at £89/mo |
| Google Analytics | N/A | Web analytics |
Free Premium pricing varies |
| SEMrush | Yes | SEO and competitive analysis | Starts at $129.95/mo |
| Mailchimp | Yes | Email marketing & automation |
Free Starts at £10.33/mo |
| Canva | Yes | Graphic design |
Free Paid plans start at $120/year |
| Buffer | Yes | Social media scheduling |
Free Paid plans start at $6/mo |
| Ahrefs | Yes | SEO tools & backlink analysis | Starts at $129/mo |
| Sprout Social | Yes | Comprehensive social media management | Starts at $199/mo |
11 Best Marketing Agency Software
Everhour
Everhour is a robust time tracker and project management solution, perfectly suited for marketing agencies seeking streamlined workflows and precise time monitoring.
Key features
- Time tracking: Record employee time tracking with precision, ensuring accurate billing and resource allocation. Use its various extra tools and features, such as a timesheet app, time clock app, work hours tracker, and many more.
- Project budgeting: Set and manage project budgets to maintain financial control and prevent overspending.
- Comprehensive reporting: Generate detailed reports to gain insights into team performance, project progress, and resource utilization.
- Integrations: Integrate with popular tools like Asana, Trello, ClickUp, Jira, Notion, Monday.com, and more for enhanced productivity and workflow efficiency.
- Task management hub: Organize tasks, set deadlines, and allocate resources with ease to keep projects on track.
- Invoicing: Create professional invoices based on tracked time and expenses, simplifying billing and client management processes.
- Team collaboration: Facilitate seamless communication and collaboration among team members, enhancing productivity and project outcomes.
- Time estimates: Set accurate time estimates for tasks and projects to better manage workload and meet project deadlines.
Pricing
- Free Plan
- Team Plan: $8.50 per user per month
Hubspot
HubSpot is one of the most advanced CRM platforms, offering comprehensive solutions for marketing, sales, and customer service. With its array of automation features and centralized database, HubSpot streamlines processes and enhances productivity for businesses of all sizes.
Key features
- Centralized database: Keep all contacts in one centralized database and log every interaction with each contact for seamless communication and relationship management.
- Personalized support: Access to a personal HubSpot representative for assistance with setup and utilization of advanced features, ensuring optimal performance and utilization.
- Lead research automation: Automatically scrape available data from the internet to populate user profiles, saving time on lead research and enabling personalized communication.
- Sales CRM features: Organize data, automate sales processes, and close more deals efficiently with features like sales automation, predictive lead scoring, and one-to-one video messaging.
- Marketing automation: Turn leads into customers with email automation, landing pages, omnichannel marketing, A/B testing, and ad conversion events.
- CRM Suite: Access marketing, sales, content management, operations, and customer service tools in one comprehensive suite for end-to-end business management and growth.
Pricing
- Sales: Starting at $20 per month ($15 per month when paid annually)
- Marketing: Starting at $20 per month ($15 per month when paid annually)
- Customer Service: Starting at $20 per month ($15 per month when paid annually)
- CRM Suite: Starting at $20 per month ($15 per month when paid annually)
Trello
Trello is renowned for its intuitive project management system that enhances collaboration and organization. Marketing agencies find it invaluable for streamlining workflows and tracking project progress efficiently.
Key features
- Kanban-style boards: Organize tasks and projects into customizable boards with columns representing different stages of workflow.
- Drag-and-drop functionality: Easily move cards between lists and reorder tasks with simple drag-and-drop gestures for quick task management.
- Labels and tags: Add labels and tags to cards to categorize tasks, prioritize work, and filter tasks based on specific criteria.
- Customizable workflow: Tailor Trello boards to fit your agency’s unique workflow, with customizable lists, cards, labels, and due dates, facilitating seamless task management.
- Power-ups and integrations: Enhance Trello’s functionality with Trello power-ups and integrate with popular tools like Google Drive, Slack, and Jira to streamline workflows and boost productivity.
- Collaborative tools and Trello templates: Foster collaboration among team members with features like commenting, file attachments, checklists, and @mentions, ensuring everyone stays informed and engaged.
Pricing
- Free
- Standard: $5 per user per month
- Premium: $10 per user per month
- Enterprise: $17.50 per user per month
Hootsuite
Hootsuite is a comprehensive social media management platform, perfect for marketing agencies looking to streamline their social media activities. Its robust features allow agencies to manage multiple social media accounts, schedule posts, engage with followers, and analyze performance metrics, all from a single dashboard.
Key features
- Social media management: Hootsuite allows agencies to manage all their social media accounts, including Facebook, Instagram, Twitter, LinkedIn, and more, from one centralized platform.
- Content scheduling: Plan and schedule social media posts in advance across multiple platforms, ensuring consistent and timely content delivery.
- Team collaboration: Collaborate with team members by assigning tasks, reviewing drafts, and providing feedback within the platform, facilitating seamless teamwork.
- Social listening: Monitor brand mentions, keywords, and trending topics across social media platforms to stay informed about industry trends and engage with your audience effectively.
- Analytics and reporting: Track key social media metrics such as engagement, reach, and conversions with Hootsuite’s robust analytics and reporting tools, enabling data-driven decision-making.
Pricing
- Professional: £89 per month
- Team: £249 per month
- Enterprise: Custom
Google Analytics
Google Analytics is a powerful web analytics platform that provides valuable insights into website traffic and user behavior. It’s an essential tool for marketing agencies looking to track the performance of their client’s websites and optimize marketing strategies accordingly.
Key features
- Website traffic analysis: Google Analytics offers detailed reports on website traffic, including the number of visitors, page views, and session durations, allowing agencies to understand how users interact with the website.
- Audience segmentation: Agencies can segment website visitors based on various criteria such as demographics, location, and device, gaining deeper insights into their target audience and tailoring marketing campaigns accordingly.
- Conversion tracking: Track conversions and goal completions on the website, whether it’s form submissions, purchases, or other desired actions, to measure the effectiveness of marketing efforts and optimize conversion rates.
- Behavior analysis: Analyze user behavior on the website, including the pages they visit, the actions they take, and the paths they follow, to identify areas for improvement and enhance the user experience.
- Custom reporting: Create custom reports and dashboards to visualize key metrics and KPIs, providing clients with comprehensive insights into the performance of their websites and marketing campaigns.
Pricing
- Free: Included with Google account
- Google Analytics 360: Starts at $50,000 per year
SEMrush
SEMrush is an all-in-one marketing toolkit for digital marketing professionals and agencies. It offers a wide range of tools and features to help agencies improve their online visibility, analyze competitors, and optimize digital marketing campaigns.
Key features
- Keyword research: SEMrush provides comprehensive keyword research tools to help agencies identify relevant keywords, analyze search volume and competition, and discover new keyword opportunities to improve search engine rankings and drive organic traffic.
- Competitor analysis: Analyze competitors’ websites, keywords, and advertising strategies to identify strengths, weaknesses, and opportunities. Gain valuable insights to inform marketing strategies and stay ahead of the competition.
- Site audit: Conduct in-depth website audits to identify technical issues, optimize site performance, and improve search engine visibility. SEMrush’s site audit tool helps agencies identify and fix issues that may be impacting website rankings and user experience.
- Backlink analysis: Monitor backlink profiles, analyze link quality, and identify opportunities to acquire high-quality backlinks. SEMrush’s backlink analysis tools help agencies build a strong backlink profile and improve website authority.
- PPC analysis: Analyze competitors’ PPC campaigns, keywords, and ad copy to identify opportunities to improve ad performance and maximize ROI. SEMrush’s PPC analysis tools provide valuable insights to optimize ad campaigns and increase conversions.
Pricing
- Pro: $129.95 per month
- Guru: $249.95 per month
- Business: $499.95 per month
Mailchimp
Mailchimp is a popular email marketing platform that helps marketing agencies create, send, and analyze email campaigns. It offers excellent features to streamline email marketing efforts and drive engagement with target audiences.
Key features
- Email campaigns: Create professional-looking email campaigns with Mailchimp’s easy-to-use drag-and-drop editor. Customize templates, add images and content, and personalize messages to engage subscribers and drive conversions.
- Audience management: Segment email lists based on demographics, preferences, and behaviors to deliver targeted and relevant content to different audience segments. Use tags and custom fields to organize contacts and personalize communications.
- Automation: Set up automated email workflows to send targeted messages based on triggers such as sign-ups, purchases, or website activity. Automate follow-up emails, welcome sequences, and re-engagement campaigns to nurture leads and drive sales.
- Analytics: Track email performance with real-time analytics and reporting. Monitor open rates, click-through rates, and conversion metrics to measure the effectiveness of email campaigns. Use A/B testing to optimize subject lines, content, and send times for better results.
- Integrations: Seamlessly connect Mailchimp with a wide range of third-party services, including WordPress, HubSpot, Facebook, Instapage, and many more.
Pricing
- Free
- Essentials: £10.33 per month
- Standard: £15.90 per month
- Premium: £278.25 per month
Canva
Canva allows marketing agencies to create stunning visuals for their clients’ branding, marketing, and social media campaigns. Its intuitive interface and extensive library of templates, graphics, and fonts allow agencies to easily design eye-catching graphics, presentations, social media posts, and more. Canva provides agencies with the tools they need to bring their creative vision to life and deliver professional-quality designs to their clients.
Key features
- Design tools: Access a wide range of design tools and templates to create stunning visuals for your marketing campaigns.
- Collaboration: Collaborate with team members and clients in real time, allowing for seamless feedback and revisions.
- Brand kit: Create and maintain a consistent brand identity with the Canva’s Brand Kit, which includes customizable brand colors, fonts, and logos.
- Content library: Explore a vast library of stock photos, illustrations, icons, and other graphics to enhance your designs.
- Integrations: Seamlessly connect Canva with other tools and platforms to streamline your workflow and enhance productivity.
Pricing
- Free
- Pro: $120 per user per year
- Teams: $100 per user per year
- Enterprise: Custom
Buffer
With Buffer, agencies can schedule posts across various social media platforms, collaborate with team members, and analyze performance metrics to optimize their social media strategy. It helps manage multiple client accounts, monitor conversations, or measure the impact of campaigns. Buffer provides agencies with the tools they need to effectively manage their clients’ social media presence and drive engagement and growth.
Key features
- Social media scheduling: Plan and schedule posts across various social media platforms to maintain a consistent online presence.
- Analytics: Track the performance of your social media posts with detailed analytics, helping you understand what works best for your audience.
- Team collaboration: Collaborate with team members and clients, allowing multiple users to manage social media accounts efficiently.
- Content calendar: Visualize and manage your social media strategy with Buffer’s intuitive content calendar.
- Integrations: Connect Buffer with other tools and platforms to enhance your social media management workflow.
Pricing
- Free
- Essentials: $6 per month
- Team: $12 per month
- Agency: $120 per month
Ahrefs
Ahrefs is a leading provider of SEO tools and resources and it enables agencies to conduct in-depth website analysis, track keyword rankings, explore backlink profiles, and uncover valuable insights to inform strategic decisions and drive organic growth. Whether it’s conducting competitor research, auditing websites, or planning content strategies, Ahrefs equips marketing agencies with the tools they need to excel in the ever-evolving landscape of digital marketing.
Key features
- Site explorer: Analyze the backlink profile, organic traffic, and keyword rankings of any website.
- Keyword explorer: Discover thousands of keyword ideas, see how difficult it is to rank for them, and track their performance over time.
- Content explorer: Find the most popular content in your niche and get insights into what makes it successful.
- Rank tracker: Monitor your website’s ranking for specific keywords across multiple search engines and locations.
- Site audit: Conduct comprehensive audits of your website to identify SEO issues and opportunities for improvement.
Pricing
- Lite: $129 per month
- Standard: $249 per month
- Advanced: $449 per month
- Enterprise: $14,990 (annual contract)
Sprout Social
Sprout Social is an all-encompassing solution for social media management, enabling marketing agencies to efficiently oversee and enhance their online presence across various social platforms. It offers agencies the tools they need to streamline workflows, engage audiences, and drive meaningful results for their clients.
Key features
- Social media scheduling: Plan and schedule posts across multiple social media platforms in advance, saving time and ensuring consistent engagement.
- Social media monitoring: Monitor mentions, comments, and messages across all social media channels to stay on top of conversations and engage with your audience effectively.
- Analytics and reporting: Gain insights into your social media performance with customizable reports and analytics that track key metrics such as engagement, reach, and audience demographics.
- Social CRM: Manage your relationships with customers and prospects by tracking interactions and conversations across social media platforms.
Pricing
- Standard: $199 per seat per month
- Professional: $299 per seat per month
- Advanced: $399 per seat per month
- Enterprise: Custom
FAQ Section: Best Marketing Agency Software
❓ What are essential tools for marketing agencies?
Essential tools for marketing agencies include project management software, social media management platforms, email marketing tools, SEO tools, and analytics software. These tools help streamline workflows, manage client campaigns, and measure performance effectively.
❓ How can advertising agency tools improve efficiency?
Advertising agency tools can improve efficiency by automating repetitive tasks, providing insights through data analytics, enhancing collaboration among team members, and streamlining project management. These tools enable agencies to focus more on strategy and creativity.
❓ Why is Everhour a recommended time tracking tool for marketing agencies?
Everhour is recommended for marketing agencies because it offers precise time tracking, seamless integration with project management tools, and robust reporting features. It helps agencies manage their time effectively and provides detailed insights into project progress.
❓ How do CRM tools benefit marketing agencies?
CRM tools benefit marketing agencies by helping them manage client relationships, track leads, and automate marketing campaigns. They centralize customer data, making it easier to personalize communication and improve client satisfaction.
❓ What are the benefits of using social media management tools?
Social media management tools help marketing agencies schedule posts, manage multiple accounts, engage with followers, and analyze performance metrics. They streamline social media activities, allowing agencies to maintain a consistent online presence and measure the impact of their campaigns.
❓ How can email marketing tools enhance client engagement?
Email marketing tools enhance client engagement by allowing agencies to create, send, and analyze email campaigns. They offer automation features, segmentation options, and detailed analytics, helping agencies deliver personalized and effective communication to their audience.
❓ Why are SEO tools essential for marketing agencies?
SEO tools are essential for marketing agencies because they provide keyword research, competitive analysis, backlink tracking, and site audit features. These tools help agencies improve their clients’ search engine rankings and drive organic traffic to their websites.
❓ How do design tools assist in content creation?
Design tools assist in content creation by providing templates, graphics, and easy-to-use design features. They enable agencies to produce professional-quality visuals for social media, presentations, and marketing materials quickly and efficiently.
❓ What are the best marketing agency software tools and what are they best suited for?
- Everhour: Best for time tracking and project management
- Hubspot: Best for CRM and marketing automation
- Trello: Best for project management and collaboration
- Hootsuite: Best for social media management
- Google Analytics: Best for website and campaign analytics
- SEMrush: Best for SEO and competitive analysis
- Mailchimp: Best for email marketing and automation
- Canva: Best for graphic design and content creation
- Buffer: Best for social media scheduling and analytics
- Ahrefs: Best for SEO and backlink analysis
- Sprout Social: Best for social media engagement and analytics
Best Marketing Agency Software: Choose Wisely
Selecting the right digital marketing software for agencies is crucial for streamlining workflows, enhancing productivity, and achieving marketing goals. With numerous digital marketing agency tools available, it’s essential to choose ones that align with your agency’s specific needs and objectives.
Among the many tools explored, Everhour stands out as the best software for marketing agencies. Its robust time tracking, seamless integrations, detailed reporting, and intuitive interface ensure that teams can efficiently manage their time and resources, ultimately leading to better client outcomes. In a landscape where effective time and project management are critical, Everhour provides the perfect balance of functionality and ease of use, making it the top choice for agencies looking to enhance their digital marketing efforts.
By leveraging Everhour, agencies can focus more on creative strategies and less on administrative tasks, driving greater success in their marketing campaigns.
