Best Marketing Agency Software Tools to Streamline Campaigns in 2025

Your 2025 agency toolkit — deliver faster, bill smarter, and ditch the chaos. Running a modern agency means juggling tools for tasks, emails, time tracking, and billing — all while trying to stay productive. This no-fluff guide covers the best marketing agency software that top agencies use to:

• 🚀 Launch campaigns on time
• ⏱️ Track hours, budgets & billable work
• 🤝 Work smoothly across remote teams
• 💬 Keep client comms organized
• 📈 Scale without tool overload

Let’s break down the must-haves — from time tracking to creative reviews — so you can simplify your stack and get more done.

🧠 TL;DR: What Agencies Actually Use (And Why)

📂 Category	🛠️ Best Tool	💡 Why It Matters
Project Management	ClickUp / Asana	Dashboards, automations, integrations, and client views
Time Tracking + Billing	Everhour	Embedded timers, project budgets, invoicing inside PM tools
Email Marketing	MailerLite / ActiveCampaign	Multi-account setups, automations, CRM sync
Team Collaboration	Slack / Notion	Real-time comms + async knowledge base
Reporting & Proposals	Better Proposals / Loom	Interactive walkthroughs, dashboards, pitch tracking
File Review & Delivery	Frame.io / Markup.io	Timestamped reviews, collaborative asset approval

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🛠️ Best Project Management Software for Marketing Agencies

ClickUp and Asana dominate project management for agencies because they’re:

• Client-friendly: Add clients as guests with permission controls
• Campaign-savvy: Build repeatable workflows across timelines or Kanban

• Smart: Automate task triggers, reminders, approvals, and status updates
• Integrated: Sync with Slack, Google Drive, Everhour‘s time tracker, and dozens of other tools

• Customizable: Tailor workflows to match your agency’s structure and services

💡 Pro tip: Trello is great for freelancers or small teams who want a fast, easy-to-use tool. But for agencies managing complex projects or detailed client work, ClickUp offers more powerful features and better control.

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⏱️ Best Time Tracking Software for Marketing Agencies

Everhour is hands-down the best time tracker for agencies looking to balance billability, transparency, and ease of use. It’s designed to:

• Track time from inside your project tools (ClickUp, Asana, Trello, Notion)
• Auto-fill and approve team timesheets without constant follow-ups
• Visualize project-level budgets, task estimates, and actuals
• Differentiate between billable and non-billable work
• Export branded reports and invoices for clients and accounting teams
• Track internal time for planning, operations, and capacity forecasting

💸 Bonus: Everhour’s timer is simple, clean, and easy to use—great for creative teams that want a tool that just works without getting in the way.

💡 Compared to Harvest or Toggl, Everhour connects smoothly with project tools and gives better control over budgets. It also shows who’s busy and sends alerts when budgets are at risk—perfect for busy agencies.

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📬 Best Email Marketing Software for Agencies

If you run email campaigns for multiple clients, these tools make your job easier:

• MailerLite – Affordable, beginner-friendly UI, fast onboarding for clients, and automation for sequences
• ActiveCampaign – Enterprise-grade CRM features, behavior-based automation, and deep reporting
• ConvertKit – Great for content-heavy or personal brand campaigns, especially for creator-focused agencies

💡 All three let you manage client accounts, run A/B tests, track deliverability, and connect with forms, CRMs, and analytics. MailerLite and ActiveCampaign also offer white-labeling—great for client-facing work.

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✉️ Best Software for Email Campaigns (Advertising/Creative Agencies)

• Mailchimp – Still reliable for building great-looking campaigns with drag-and-drop tools and audience insights
• Brevo (formerly Sendinblue) – Ideal for high-volume agencies that need transactional and marketing emails in one
• MailerLite – A good crossover between design ease and automation logic for teams moving fast

💡 These tools offer agency dashboards and let you manage multiple client campaigns in one place—no more switching accounts. They help teams design, test, and launch faster without sacrificing quality.

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🎥 Best Tools for Asset Review & Delivery

When you’re managing creative production (video, graphics, copy), feedback loops can kill timelines. These tools cut the chaos:

• Frame.io – Built for video collaboration, timestamped feedback, approvals, and version history. Great for ad assets and promotional video campaigns.
• Markup.io – Visual design annotations, share links, and browser-based reviews with no client login needed
• Dropbox + Comments – Simple, frictionless file sharing and threaded feedback directly in the asset

💡 These tools save your team hours and help avoid endless feedback threads across Slack or email. With Frame.io, even high-stakes ad campaigns stay on schedule.

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🧾 Best Proposal & Reporting Software for Agencies

Your pitch is everything. So is your weekly report. These tools make both better:

• Better Proposals – Real-time analytics on who opened what, client approvals, and signing status
• Loom – Asynchronous video walkthroughs for campaign overviews, onboarding, or training
• Databox – Pull real-time KPIs into one dashboard from SEO, PPC, email, and CRM tools

💡 When you show clients what’s working and where it’s headed — without building new slide decks every week — you win more business. Add Loom videos inside proposals to make your pitch even more memorable.

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🧩 Best Stack for Small Marketing Agencies

Smaller teams need power without price bloat. This tech stack works under $100/month:

• ClickUp Free Plan – Project tracking with docs, forms, templates, and boards
• Everhour Starter – Affordable time tracking, budgeting, and invoicing
• MailerLite – Automate newsletters, segment audiences, and track results
• Notion – SOPs, client notes, briefs, and async documentation in one place
• Slack Free – Team channels, DMs, and bot integrations

💡 It’s lightweight, efficient, and easy to scale. Bonus: All tools integrate seamlessly, allowing you to focus on growth, not troubleshooting.

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❓ FAQs

1. What’s the best all-in-one software for a marketing agency?

ClickUp + Everhour + MailerLite covers project management, time tracking, billing, and email campaigns.

2. What if I need detailed time tracking and reporting?

Use Everhour to track by task/client, export client-ready reports, and manage team workload.

3. Can I manage multiple client accounts in email platforms?

Yes — MailerLite and ActiveCampaign are built with agency-level account separation.

4. Do these tools support client access or visibility?

ClickUp, Asana, and Notion offer guest permissions, restricted dashboards, and shared docs.

5. What’s the best low-cost stack for new agencies?

ClickUp (Free), Everhour Starter, and MailerLite cover your core operations affordably.

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🔎 Final Word

The best marketing agency software tools in 2025 aren’t trying to be all-in-one bloatware. The winning formula? A lean, connected stack of best-in-class tools:

• ClickUp or Asana – For project clarity and execution
• Everhour – For time tracking, budgets, payroll, and profitability
• MailerLite or ActiveCampaign – For effective, trackable email campaigns
• Notion + Slack – For knowledge sharing and team communication

Start with Everhour as the best time tracking tool for marketing agencies. It’s the foundation for accurate billing, smooth planning, and knowing where your team’s time actually goes.

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🎯 Stop guessing. Track smarter. Get paid on time. Try Everhour — the best marketing agency software built for high-performance marketing agencies.