Best Marketing Agency Software Tools to Streamline Campaigns in 2025

Running a marketing agency in 2025 means one thing: tool overload. You’ve got project management software, email tools, client campaign platforms, invoicing tools, time trackers, and five different browser tabs open to get a single task done. This guide isn’t fluff. It’s a real list of the best marketing agency software tools used by high-performing marketing teams to:

• Deliver work on time
• Track budgets and hours
• Collaborate across remote teams
• Keep client communication clean
• Scale without chaos

🧠 TL;DR: What Agencies Actually Use (And Why)

🧠 Category	Best Tool	Why It Matters
Project Management	ClickUp / Asana	Client-facing dashboards, automations, integrations
Time Tracking + Billing	Everhour	Embedded timers, budgets, invoices inside ClickUp/Asana/Trello
Email Marketing & Campaigns	MailerLite / ActiveCampaign	Agency-friendly, multiple accounts, automation features
Team Collaboration	Slack / Notion	Real-time chat + async knowledge base
Client Reporting + Proposals	Better Proposals / Loom	Sharable dashboards, walkthroughs, pitch tracking
File Review + Asset Delivery	Frame.io / Markup.io	Built for video, design, and iterative review

---

---

🛠️ Best Project Management Software for Marketing Agencies

ClickUp and Asana lead for one reason: they’re flexible. You can:

• Create workflows per client
• Visualize campaigns across timelines or Kanban boards
• Assign subtasks, track dependencies, and auto-trigger reminders
• Add clients as guests with restricted views

💡 Bonus: they integrate natively with Everhour‘s time tracker so your team can track time without ever leaving the task window.

If you’re on a budget or want visual simplicity, Trello is still a valid choice for lightweight ops.

---

⏱️ Best Time Tracking Software for Marketing Agencies

Clients don’t just want deliverables — they want transparency. Time logs, estimates, project-level budgets, and proof of work. That’s where Everhour excels:

• Embedded inside ClickUp, Asana, Trello, and Notion
• Live budgets, hourly rates, billable vs. non-billable tracking
• Admins can create and export client-ready reports
• Timesheet views for payroll, profitability, and planning

It’s built for agencies who need time tracking that doesn’t slow people down — and it works with whatever PM tool you already use.

---

📬 Best Email Marketing Software for Agencies

If you’re running multi-client email operations, you need tools that let you:

• Segment audiences cleanly
• Automate based on behavior
• Collaborate with designers and content writers
• Run A/B tests without a dev team

Top picks:

• MailerLite: Affordable, scalable, great for agencies with multiple clients
• ActiveCampaign: For advanced logic, scoring, and CRM sync
• ConvertKit: Simple but powerful if your clients are content-heavy

---

✉️ Best Software for Email Campaigns (Advertising/Creative Agencies)

• Mailchimp – Still relevant for design-driven client campaigns
• Brevo (Sendinblue) – Affordable for high-volume clients
• MailerLite – Best UI for fast-moving teams

All offer agency accounts or multi-client management views.

---

🎥 Best Tools for Asset Review & Delivery

For agencies delivering creative assets, speed of feedback matters. These tools handle that:

• Frame.io – For video projects and timestamped comments
• Markup.io – Design review via shareable link (no account required)
• Dropbox + Comments – Fast file delivery with threaded feedback

If you’ve ever lost a week to “can you export that as PDF?” drama, you need one of these.

---

🧾 Best Proposal & Reporting Software for Agencies

Agencies are closing deals and sending weekly reports. These tools help you do both:

• Better Proposals – Track pitch opens, client views, and sign-offs
• Loom – Record explainer videos or onboarding walkthroughs
• Databox – Pull KPIs into live dashboards for clients

Want to show clients progress on SEO, email, and paid campaigns without screensharing every week? Use one of these.

---

🧩 Best Stack for Small Marketing Agencies

If you’re under 20 people and want to run lean:

• ClickUp (Free) – Project management
• Everhour – Time tracking, billing, and reports
• MailerLite – Email campaigns
• Notion – Docs, wikis, and client-facing notes
• Slack (Free) – Internal communication

That stack covers all your ops needs — for under $100/mo.

---

❓ FAQs

1. What is the best overall software for a marketing agency?

ClickUp + Everhour + MailerLite. Flexible, powerful, scalable.

2. What’s the best software for digital marketing agency operations?

Use Asana or ClickUp for tasks, Everhour for tracking/budgeting, and ActiveCampaign or Brevo for email.

3. What if I need agency email marketing software?

MailerLite and ActiveCampaign are built for agencies and allow managing multiple clients from one dashboard.

4. Can I handle project budgets, client hours, and invoices all in one?

Yes — Everhour does it inside your PM tool.

5. What’s the best marketing agency software for small businesses?

ClickUp (free plan), Everhour, and MailerLite give you the full stack affordably.

---

🔎 Final Word

The best marketing agency software in 2025 isn’t one monolithic platform — it’s a flexible stack of tools that help you:

• Track time and scope creep
• Bill accurately
• Deliver assets fast
• Show client ROI

Start with Everhour to track time, estimate budgets, invoice clients, and see which projects are profitable — all from inside the tools your team already uses.

No fluff. No chaos. Just better margins. Use the best time tracking tool for marketing agencies for more insights!