What is it about?
The idea is to integrate your app with other well-known products, thus improving and complementing their functionality.
It is beneficial for you because you get access to their audience. As for connected products, they benefit because you create an additional value for them. Thus, their users will stay longer with them.
As a result, the majority of companies has separate integration pages listing a variety of add-ons in various categories. Check Asana, Basecamp, Slack, Stripe, Xero, MailChimp and more. And it is very cool to list your product there.
Why to consider?
If you do it right, you can get from 500 to 1,000 new visitors (potential leads) per month with just a single integration. We are very confident in numbers as we observe similar results from our integrations.
Think how long would it take for any other channel or how much will it cost to achieve similar numbers? Also, it is a constant flow of users. For example, some blog post can give one-day surge, but over time, the number will drop.
Moreover, the conversion rate is often much higher than from other sources. We are talking about the conversion of 10-15%. Easily. So, investing time in integrations once, you’ll reap the benefits for a long time.
- List and research any popular products you can integrate with. Research your competitors, what add-ons do they have?
- Check if those products have a dedicated page to feature you. How crowded are those pages? Popularity comes first;
- Contact them to make sure they are taking new applications. What’s the process? Make sure they are not making ONLY in-house integrations;
- Prepare landing page featuring integration. This page is splendid for your SEO, plus it makes sense to use this page as a backlink from the integration one;
- Prepare texts and screenshots for the partner page. They should be made thoroughly as any adjustment may take time;
- Write a blog post on a new integration.
Startup Growth Hacks.