Media agencies juggle campaigns, creative work, and media spend, and Everhour keeps agency time tied to budgets.
Enter your time in and out for each day. Overtime and gross pay are calculated automatically.
| Day | Time In | Break Start | Break End | Break | Time Out | Total |
|---|
The calculator gives you the number — Everhour takes it from there.
One click and you're timing. Start a timer, add an entry, edit the details. This is exactly how it feels in Everhour.
Set a budget, assign rates, and get alerted before you're over.
Measurement
Track your budget through time or costs
Every report you need — configured your way, always up to date.
Tracked hours flow straight into a polished invoice — no copy-paste, no manual math.
Use this page to set up a practical time-tracking workflow for a media agency account, campaign, or retainer. The goal is a record that shows where labor went: strategy, media planning, creative production, RFPs, insertion orders, trafficking, launch checks, monitoring, reporting, and reconciliation. A useful entry connects the person, client, campaign, task, date, billable status, and notes that explain the work.
That record serves two jobs. Client-facing teams need billable hours by campaign, channel, stage, and account. Finance needs the same hours mapped to budgets, revenue, and pass-through media costs in USD. For U.S. agencies with covered nonexempt employees, employer records also need daily hours worked and total hours worked each workweek under the FLSA, although federal law does not require a specific timekeeping form or system.
Start with the media plan structure, because it already contains the reporting dimensions. Track time against the client, campaign, goal or KPI, audience, budget owner, media mix, timeline phase, measurement work, and creative specification when those fields drive billing or analysis. Keep the task name plain: "Meta prospecting audience build," "CTV insertion order review," or "Search weekly pacing report."
A filled week for one planner can include 2.0 hours on audience research, 1.5 hours on RFP follow-up, 3.0 hours on insertion order revisions, 4.0 hours on trafficking QA, and 2.5 hours on budget pacing and client reporting. Split entries when one call covers two clients or campaigns. One mixed note hides scope changes, retainer burn, and the difference between billable account work and internal coordination.
Media agency tracking breaks down when labor, ad spend, and production expenses land in one bucket. Time records should show the labor used to create, place, monitor, and report on campaigns. Media spend records should show the purchased ad time or space and the budget it draws down. That separation makes reconciliation cleaner when a campaign under-delivers, a publisher owes a make-good, or finance checks planned spend against actual invoices.
Test-and-learn work deserves its own tags because the cycle has distinct planning phases. A team can track opportunity identification, hypothesis building, and test plan development separately, then tag the variable being tested: format, creative, messaging, region, audience, buy type, timing, or user-journey change. That structure shows whether an experiment consumed analysis time, trafficking time, creative revisions, or client decision time.
A free one-off tracker is enough when you need a quick weekly total, a small campaign recap, or a clean export for a client who asked for support detail. It also works when one producer or buyer owns the whole job and no approval trail is required. Save the output with the client file, because stale time summaries are hard to defend after invoices, media reconciliations, and scope questions arrive.
A managed workflow is the better fit once several people work across retainers, campaigns, and channels. Everhour Project Budgeting can track hour-based or money-based budgets, recurring budget periods, threshold email alerts, budget protection, expenses included or excluded from fee budgets, multiple billing methods, and client-level budgets. That gives account, finance, and delivery teams one budget view as time comes in.
This content is for general information only, may not be fully up to date, and is provided without any warranty or liability.
High Performer
G2
Summer 2026
Best Ease Of Use
Capterra
Summer 2026
Rated in the top time trackers across G2, Capterra, and TrustRadius — with consistent praise for ease of use, integrations, and support.
Track the client first, the campaign second, and the channel or workstream third when those labels affect billing, budget review, or performance analysis. Client-only tracking is too broad for media planning and buying. Channel-only tracking loses the account context finance needs. Campaign-level records connect labor to goals, KPIs, budget, media mix, and timeline.
Use separate categories for RFPs, insertion orders, trafficking, launch checks, monitoring, reconciliation, and make-good negotiation. Those steps have different owners and different budget consequences. A single "media buying" bucket hides whether time was spent securing inventory, fixing creative delivery, checking pacing, or reconciling spend against the planned budget.
Labor time belongs in the time record. Purchased ad time or space belongs in the media spend or cost record. Mixing them makes campaign profitability and client billing harder to explain, especially when a publisher invoice, insertion order, or make-good changes the final spend. Keep time entries tied to tasks and keep paid media dollars tied to the buy.
No. The FLSA requires covered employers to keep accurate records for nonexempt workers, including hours worked each workday and total hours worked each workweek, but it does not require a particular timekeeping form or system. A spreadsheet, paper sheet, app, or integrated system can work if the records are complete, accurate, and retained as required.
Weekend or holiday work does not trigger federal overtime premium pay by itself under the FLSA. For covered nonexempt employees, the federal baseline requires overtime pay at not less than 1.5 times the regular rate for hours worked over 40 in a fixed 168-hour workweek. State law, a contract, or an agency policy can add a stricter rule, and hours cannot be averaged across multiple workweeks for FLSA overtime.
Everhour Project Budgeting lets an agency assign hour-based or money-based budgets to client work, set recurring periods for retainers, and send threshold alerts as usage rises. Client-level budgets can cover multiple projects, while budget protection can stop timers or prevent extra logging after a limit is exceeded.
Everhour Reporting can group logged time by client, project, member, task, billable time, labor cost, invoice status, and other columns. Agency managers can filter by date range or campaign and export CSV, Excel/XLSX, or PDF reports for billing review or client backup.
Move from one-off time summaries to budget-aware agency tracking. Everhour Project Budgeting connects logged campaign work to recurring retainers, budget alerts, and client-level limits before spend surprises reach finance.
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