Everhour adds time tracking and approval workflows to Asana marketing projects, so campaign hours stay tied to real work.
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This page is for marketing teams that manage campaign work in Asana and need reliable hours by task, project, person, and date. A useful record shows where time went across strategy, creative production, content, paid media, approvals, revisions, reporting, and client communication. The goal is a clean weekly view that supports resourcing, client billing, retainer checks, and internal workload review.
Marketing work often crosses many small tasks, so vague daily totals create poor billing support. Track time against the actual Asana task whenever possible, and use descriptions when the work needs context, such as "ad creative revision" or "Q3 campaign reporting deck." Keep internal work separate from client-facing deliverables when those hours need different billing treatment.
A marketing team needs enough detail to explain the work without turning time entry into a second job. Project-level totals work for a quick internal check, but client billing and retainer review usually need task-level entries. A good setup captures the campaign, task, date, person, duration, billable status, and a short note when the task title alone does not explain the work.
Use consistent categories for recurring marketing work. Content drafting, design, campaign operations, analytics, and stakeholder review should not all collapse into "general marketing." Clear categories help managers see whether a campaign consumed time in production, approvals, or reporting. They also make weekly reviews faster because a manager can spot missing entries, unusually large totals, and billable work that belongs on an invoice.
Marketing teams lose clarity when several campaigns share one time bucket. A paid launch, nurture sequence, event promotion, and website refresh can all involve the same people, but they should not share one generic project total if budgets, clients, or priorities differ. Separate the work by campaign or client-facing deliverable so the final report reflects the decision a manager actually needs to make.
The common mistake is tracking meetings, revisions, and production work under whichever Asana task is open at the moment. That creates totals that look complete but fail during review. Assign time to the task that represents the work performed. If a meeting covers three campaigns, split the entry across the relevant tasks or use a clearly labeled internal coordination task.
A one-off time tracker is enough when you need to total a small campaign, check a single week, or prepare a quick internal summary. It works when the team is small, the client does not require detailed backup, and nobody needs approvals before hours move into billing or payroll review. Keep the output simple: task, person, date, hours, and billable status.
A managed workflow becomes necessary when marketing hours feed invoices, retainers, payroll review, or recurring budget checks. Everhour keeps tracking inside Asana while moving submitted time through review, approval, rejection, partial approval, and locked periods. That gives managers a durable record before hours appear in reports, client billing, or accounting handoff.
This content is for general information only, may not be fully up to date, and is provided without any warranty or liability.
High Performer
G2
Summer 2026
Best Ease Of Use
Capterra
Summer 2026
Rated in the top time trackers across G2, Capterra, and TrustRadius — with consistent praise for ease of use, integrations, and support.
Track time against the Asana task that represents the actual work performed. Marketing teams should capture campaign production, creative review, reporting, meetings tied to a deliverable, and client communication when those hours affect billing, budgets, or staffing. Leave personal admin and unrelated internal work outside client campaign totals unless the client agreement says it is billable.
Track by task when you need billing detail, workload review, or proof of work. Track by campaign only when a high-level internal total is enough. Task-level entries make it easier to separate content, design, analytics, and approvals inside the same campaign, which helps managers identify where the schedule or budget absorbed the most time.
Record revisions and approvals on the task tied to the deliverable being changed. A design revision belongs with the design task, and a copy approval belongs with the copy or content task. If approvals regularly consume time, create a clear approval task type so managers can see review load instead of treating it as invisible overhead.
The worst mistake is using one broad time entry for several campaigns or deliverables. That entry may balance the weekly total, but it breaks campaign-level reporting and weakens billing backup. Split time across the relevant Asana tasks when work crosses campaigns, especially for meetings, revisions, stakeholder review, and reporting.
Review tracked time weekly before campaign reports, invoices, or payroll checks use it. Weekly review catches missing entries while the work is still fresh and gives managers time to correct campaign assignment, billable status, or unusually large totals. Month-end cleanup takes longer because contributors no longer remember the task-level context.
Everhour Timesheets collects weekly project hours and working hours by person, then lets users submit time for manager review. Admins can approve, reject, partially approve, and lock entries, so marketing hours are checked before they move into billing, payroll review, or campaign reporting.
Everhour embeds tracking controls inside Asana tasks and projects, then syncs Asana project names, task titles, custom fields, and tags into reports. Marketing teams can keep work organized in Asana while tracked time stays connected to the same campaign structure used for planning and delivery.
Track approved marketing hours from Asana tasks into Everhour Timesheets, then use reviewed entries for billing, payroll checks, and campaign reporting with Everhour.
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