Pricing spreadsheet template

Everhour connects time tracking with budgets and reports, while your spreadsheet keeps pricing assumptions visible before work starts.

How much will this projectcost to deliver?

Estimate total cost by combining labor hours, materials, and overhead. Know your numbers before you send the proposal.

$
$
15%

Indirect costs on top of labor + materials

Total project cost
Labor cost$12,000
Materials$2,000
Overhead amount$2,100

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Acme Web Project
1
50% of budget used
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Your Company LLChello@yourcompany.com
INVOICE
Invoice #1042
Group by:
DescriptionHoursRateAmount
Website Redesign14h$150/h$2,100.00
Brand Guidelines7h$150/h$1,050.00
Marketing Strategy3.5h$150/h$525.00
Total Due$3,675.00
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Pricing math behind the spreadsheet

What this calculation answers

A pricing spreadsheet answers a practical question before you quote: which selling price covers the known cost base and leaves the target profit. The sheet should show the cost source, the pricing method, and the final price. A service quote usually starts with labor hours, internal cost rates, direct expenses, and allocated overhead. A product price usually starts with unit cost, packaging, freight-in, and other costs tied to selling the item.

The spreadsheet also prevents a common mistake: treating markup and margin as the same percentage. Markup uses cost as the denominator. Margin uses selling price as the denominator. A 35% target margin means profit should equal 35% of the final selling price, so the spreadsheet must divide cost by `1 − target margin`, not add 35% to cost.

Set up the input tabs

Start with one tab for assumptions and one tab for the quote output. The assumptions tab should list direct labor, materials, subcontractors, billable expenses, allocated overhead, target margin, discounts, and any state or local sales-tax handling. The United States has no federal VAT or national sales tax. State and local sales taxes need jurisdiction-specific treatment before you decide whether the amount belongs in revenue.

For U.S. profit planning, keep gross profit and net profit separate. Gross profit is net receipts after returns and allowances minus COGS. For most service businesses with no merchandise income factor, net receipts are gross profit before business expenses. Net profit goes further by subtracting business expenses. A spreadsheet built for pricing should show the quote margin first, then leave tax return classification and final net profit review to accounting records.

Build the price formula

Use this margin formula when the target is a gross margin percentage: `selling price = total cost / (1 − target margin)`. Suppose a project requires 48 hours of delivery labor at $50 per hour, $900 of materials, and $600 of allocated overhead. Total cost is $3,900. To hit a 35% margin, divide $3,900 by 0.65. The required selling price is $6,000.

The profit check is just as important as the price cell. At a $6,000 selling price, profit is $2,100. Profit divided by selling price equals 35%. If the spreadsheet instead added 35% to the $3,900 cost, the quote would be $5,265 and the margin would be 25.93%. That lower price may look reasonable, but it misses the stated target because it uses markup math.

Use the template for decisions

A pricing template earns its keep when it makes tradeoffs visible. Add a small scenario table for target margins, volume assumptions, discounts, and cost increases. A 10% discount on the $6,000 quote reduces revenue to $5,400 while cost stays $3,900, so profit falls to $1,500 and margin falls to 27.78%. That line tells you whether the discount needs a scope reduction or a lower-cost delivery plan.

For product businesses, include a COGS section that fits the business model. When production, purchase, or sale of merchandise is an income-producing factor, U.S. filers generally use beginning inventory plus purchases, labor, materials, and other costs minus ending inventory to compute COGS. Manufacturers can include direct labor, materials, freight-in, and allocable manufacturing overhead. A pricing sheet should mirror those cost categories without pretending to replace tax accounting.

Know when to systematize it

A one-off spreadsheet is enough for a quick quote, a new package test, or a single product price where costs are stable. It gives you a clear answer, stores the assumptions, and catches markup-versus-margin errors. It stops being enough when team hours, changing rates, reimbursable expenses, and budget limits drive the price over time.

A managed workflow fits recurring client work, retainers, and projects where actual cost drifts after the quote. Everhour Project Budgeting tracks time and money budgets as people log work and expenses, supports recurring budget periods, and sends alerts at defined thresholds. That workflow turns the spreadsheet target into a monitored budget instead of a static estimate.

This content is for general information only, may not be fully up to date, and is provided without any warranty or liability.

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Frequently Asked Questions

What columns should a pricing spreadsheet include?

A practical pricing spreadsheet needs columns for quantity, unit cost, labor hours, internal rate, direct expenses, allocated overhead, total cost, target margin, selling price, profit, and profit margin. Add separate columns for discount, taxable amount, and sales-tax treatment when those items affect the customer-facing price or revenue reporting.

How does a pricing template calculate target margin?

A target-margin template divides total cost by `1 − margin`. A $3,900 cost with a 35% target margin becomes $6,000 because $3,900 divided by 0.65 equals $6,000. The formula uses selling price as the denominator, so it produces a margin result rather than a markup result.

Why should markup and margin use separate cells?

Separate cells prevent a pricing error that hides inside similar percentages. Markup divides profit by cost, while margin divides profit by selling price. A spreadsheet that labels the denominator makes the pricing method visible and lets you compare quotes without mixing two different profit measures.

Where do discounts belong in a pricing spreadsheet?

Put discounts after the starting selling price and before the final margin check. A discount lowers revenue while most costs stay the same, so the spreadsheet needs to recalculate profit and margin after the discount. That layout shows whether the discount still clears the target margin.

Should sales tax appear in the pricing sheet?

Sales tax belongs in the sheet when it changes the customer total or the revenue line. The United States has state and local sales taxes, not a federal VAT or national sales tax. Buyer-imposed taxes that a seller collects and remits generally are excluded from gross receipts or sales, while taxes imposed on the seller and collected from the buyer are included in gross receipts.

How does Everhour Project Budgeting support pricing spreadsheets?

Everhour Project Budgeting turns a quoted price into a monitored time or money budget. Teams can set one-time or recurring budgets, include or exclude expenses from fee budgets, and receive email alerts at 75%, 90%, 100%, or custom thresholds as work approaches the limit.

How can Everhour Reporting compare estimated and actual profitability?

Everhour Reporting turns logged time, budgets, costs, and project data into reports with columns for labor costs, revenue, profit, invoice status, and budget metrics. Admins can filter and group reports by project, client, member, and date range to compare the original pricing assumptions with actual results.

Turn prices into tracked budgets

Move from spreadsheet pricing to monitored delivery budgets. Everhour Project Budgeting tracks time, expenses, alerts, and budget limits as work happens, giving teams earlier visibility into margin drift.

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