Time tracking software for ad agencies

Everhour supports agency timesheets and billing review when client campaigns, roles, and deliverables all need clean time records.

Calculate your hours

Enter your time in and out for each day. Overtime and gross pay are calculated automatically.

Employee Time Card
DayTime InBreak Start
Break End
Break
Time OutTotal
Total hours0:00
Regular0:00
Overtime0:00
Double OT0:00
Total hours0:00
Regular0:00
Overtime0:00
Double OT0:00
Total gross pay
Regular pay
Overtime pay
Double OT pay
Calculator options
Document infofor PDF / print
Employee Signature
Date
Supervisor Signature
Date

Everhour does it all — track, budget, report & invoice

The calculator gives you the number — Everhour takes it from there.

Go ahead — start tracking!

One click and you're timing. Start a timer, add an entry, edit the details. This is exactly how it feels in Everhour.

  • One-click timer — browser, desktop & mobile
  • Works inside Asana, ClickUp, Linear, GitHub & more
  • Simple setup, no learning curve
Works with your favorite tool:
Everhour — Time Tracking
Time Entries
01:24:00
00:31:00
01:07:00

No more budget surprises

Set a budget, assign rates, and get alerted before you're over.

  • Real-time cost tracking
  • Set different rates per person or project
  • Alerts before you hit the budget limit
Everhour — Budgeting
Acme Web Project
1
50% of budget used
$2,500.00of $5,000.00
$2,500.00 remaining
75%
Actual costRemaining cost

Measurement

Track your budget through time or costs

Simple, customizable reports

Every report you need — configured your way, always up to date.

  • See who does what in real time
  • Configure any report
  • Scheduled email reports
Everhour — Reports

Your invoice is ready!

Tracked hours flow straight into a polished invoice — no copy-paste, no manual math.

  • Billable hours straight into the invoice
  • Configure invoice templates
  • Copy invoices to QuickBooks or Xero
  • Invoicing dashboard with status
Everhour — Invoices
Your Company LLChello@yourcompany.com
INVOICE
Invoice #1042
Group by:
DescriptionHoursRateAmount
Website Redesign14h$150/h$2,100.00
Brand Guidelines7h$150/h$1,050.00
Marketing Strategy3.5h$150/h$525.00
Total Due$3,675.00
Try Everhour for real yourself

Agency time records that support billing

Turn campaign work into records

Ad agencies track time to answer practical questions: which client used the hours, which campaign or deliverable drove the work, which role performed it, and whether that time supports billing, staffing, or profitability review. Creative, account management, production, media planning, and media buying work all need enough detail to survive invoice checks and internal review.

A useful weekly record separates delivery time from internal time. For example, a designer can log `Client A, spring launch campaign, social ad concepts, 3.5 hours`, while an account manager logs `Client A, status meeting and follow-up, 1.25 hours`. Those entries give finance, operations, and account leads a shared source for scope, utilization, and fee review.

Structure entries around agency work

Each time entry needs a date, person, client, project or campaign, task, duration, and billable status. Agencies that use hourly or cost-plus pricing also need the correct role or billing rate. U.S. rate fields normally use USD. Fixed-fee and retainer projects still need tracked delivery time because the agency must compare actual effort against the scoped work.

Use service categories that match how the agency sells and staffs work. Common categories include strategy, creative, account management, production, media planning, and media buying. That structure helps account teams spot scope pressure before the invoice stage. It also gives department leads cleaner utilization reports because a producer, manager, media specialist, and sales role do different kinds of work.

Match tracking to compensation models

Agency compensation changes what the time record must prove. Input-based models such as hourly rates and cost-plus need accurate billable hours by person, role, and client. Output-based models use a fee for defined deliverables without tying the price directly to agency labor time, but tracked time still shows whether the fee covered the actual delivery effort.

Industry compensation data shows why time records still matter across models. The ANA reported that 82% of surveyed client-side marketers used fee-based agency compensation models in 2022, while smaller advertisers used labor-based fee agreements more often. The 4A's also states that average hourly billing rates remain the most widely used method for benchmarking agency services, so agencies need role-level time data even when the invoice uses a fixed fee.

Decide when software becomes necessary

A free or one-off time sheet works for a small campaign with one client, a few deliverables, and a short review period. It stops working once multiple account teams, freelancers, departments, or retainers need the same data for billing, utilization, and staffing decisions. Manual cleanup becomes the bottleneck because hours must be reclassified before anyone trusts the totals.

Everhour Timesheets give agencies a managed workflow when time has to move from weekly entry to billing and payroll review. Team members submit project hours or working hours, managers approve, reject, or partially approve them, and approved time stays locked for regular members. That approval trail gives finance cleaner records before invoices, payroll checks, or project profitability reports use the data.

This content is for general information only, may not be fully up to date, and is provided without any warranty or liability.

High Performer

G2

Summer 2026

Best Ease Of Use

Capterra

Summer 2026

Loved by teams. Proven everywhere.

Rated in the top time trackers across G2, Capterra, and TrustRadius — with consistent praise for ease of use, integrations, and support.

10K+Teams worldwide
90K+Installs Everhour extension
196M+Tasks completed
4M+Projects tracked

Frequently Asked Questions

Which time fields matter most for ad agency billing?

Agency billing records need the client, campaign or project, task, person, role, date, duration, and billable status. Hourly and cost-plus agreements also need the correct billing rate. Fixed-fee and retainer work still needs client and deliverable detail because the agency must compare delivery time against the scoped fee, staffing plan, and margin target.

Should ad agencies track fixed-fee work?

Yes. A fixed, output-based fee pays the agency for defined deliverables without regard to the labor time involved, but tracked delivery time shows whether the scope was profitable. The record helps account leads defend change orders, improve future estimates, and see whether a campaign consumed more creative, production, or account management time than planned.

How should agencies measure utilization by role?

Use delivery time divided by gross capacity as the base calculation, then interpret the result by role. Production roles and freelancers usually carry higher billable-utilization expectations than managers, sales, or administrative staff because their responsibilities differ. A single utilization target across the whole agency distorts staffing decisions and penalizes non-production work.

Do U.S. ad agencies need a specific timekeeping system?

The FLSA requires covered employers to keep accurate records for non-exempt workers, including hours worked each workday and total hours worked each workweek, but it does not require a specific timekeeping form or system. Covered nonexempt employees must receive overtime pay after 40 hours worked in a fixed 168-hour workweek at at least 1.5 times the regular rate.

Which agency time tracking mistake causes invoice disputes?

Vague entries cause the most friction. A line that says `design, 4 hours` gives the client little basis for review. A stronger entry ties the time to the client, campaign, deliverable, and task, such as `Client B, product launch, landing page design revisions, 4 hours`. That detail supports approval without adding a long narrative.

How does Everhour Timesheets support agency billing review?

Everhour Timesheets collect weekly project hours and working hours by person, then let managers approve, reject, partially approve, and lock submitted time. Agencies can review campaign hours before invoices or payroll use them, and submitted or approved time stays protected from regular member edits unless the workflow sends it back for correction.

Move agency time into review

Track approved campaign hours by client, project, and role. Everhour Timesheets give agencies a cleaner approval workflow before billing, payroll, and profitability review use the numbers.

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