Everhour connects billable time to invoicing, while marketing teams still need clear scope, costs, and payment terms.
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Marketing teams use this page to turn campaign work into a clean client invoice. The output should identify the agency or team, the client, invoice date, invoice number, payment terms, scope reference, line items, taxes where applicable, and remittance details. For a monthly retainer, the invoice can show the agreed service period, included services, and any approved extras.
Project work needs more visible scope detail than a simple recurring bill. A launch campaign invoice can separate strategy, creative production, paid media setup, reporting, and pass-through expenses. Hourly work should show roles, hours, and rates when the client expects rate-based pricing. Fixed-fee work should show deliverables and milestones so the approver sees what the invoice covers.
Marketing invoices usually follow the commercial model in the client agreement. Common models include project-based work, AOR or retainer arrangements, hourly rate pricing, cost-plus, media commission, and outcome-focused alternatives. Rate pricing remains the predominant form of compensation in the advertising agency industry, so role, time, and rate detail often matters.
A monthly invoice for a marketing team can include a retainer line for account strategy, a separate line for campaign production, billable hours for approved change requests, and pass-through media or vendor costs. Cost-plus and media commission arrangements need enough support to explain the underlying cost, markup, commission basis, or media-spend reference without forcing the client to reconstruct the bill.
The United States does not use a national VAT or GST invoice regime, and private-sector invoices do not follow one prescribed federal invoice form. Sales and use tax depends on state and local rules, nexus, product or service taxability, and the place of sale. A marketing invoice should avoid invented VAT fields and show state-level sales-tax details only where required.
Payment terms belong on the invoice because agency collections often turn on contract language. Industry advocates have long promoted 30 days as the standard for agency payment terms, while clients often negotiate 60-, 90-, or 120-day terms. The invoice should match the signed agreement, including purchase order requirements, billing contacts, late-fee language, and accepted payment methods.
A free invoice is enough for a single campaign, a small retainer, or a one-time project where the hours and costs are already approved. It works best when one person controls the scope, the client accepts a simple PDF, and the invoice does not need to pull from team timesheets, budgets, or accounting records.
A managed workflow fits recurring agency billing. Everhour supports billable and non-billable time through project billing status, task-level non-billable controls, custom task rates, member-rate exceptions, and admin reports with billable time, non-billable time, billable amount, and cost. That structure helps marketing teams turn approved work by client or project into invoices without rebuilding the detail manually.
This content is for general information only, may not be fully up to date, and is provided without any warranty or liability.
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A marketing team invoice should show the billing period, client or project name, campaign or scope reference, service lines, rates or fixed fees, pass-through costs, discounts, taxes where applicable, payment terms, and remittance details. Retainers usually need the service period and included work. Hourly or cost-plus work needs supporting role, time, rate, or cost detail.
Yes, separate media spend from labor when the client agreement treats them differently. Labor lines describe strategy, creative, account management, analytics, or production work. Media lines show ad spend, platform costs, commissions, or approved pass-through expenses. This separation helps the client review budget use and prevents a media charge from looking like agency service revenue.
Sales-tax treatment for marketing services varies by state, service type, nexus, and place of sale. The United States has no national VAT or GST invoice regime and no single national sales-tax rate. California generally taxes retail sales of tangible personal property and only some service or labor charges, while Texas defines 16 broad categories of taxable services.
The invoice should follow the signed client agreement. Agency advocates have long promoted 30 days as the standard for payment terms, but many clients negotiate 60-, 90-, or 120-day terms. A marketing invoice should state the due date, accepted payment method, purchase order reference, billing contact, and any late-fee language already agreed in the contract.
The most common dispute trigger is a mismatch between the invoice and the approved scope. A client can reject or delay payment when the invoice shows vague lines such as "marketing services" without the campaign, deliverable, billing period, rate basis, or approved expense detail. Use the same scope names, milestones, and purchase order references the client approved.
Everhour lets admins set project billing status, mark specific tasks as non-billable, use custom task rates, and apply member-rate exceptions. Reports can show billable time, non-billable time, billable amount, and cost, so a marketing team can invoice approved client work while keeping internal meetings and rework out of client totals.
Everhour Billing & Invoicing converts tracked billable time and expenses into client invoices. Teams can select uninvoiced time, preview the breakdown, group invoice lines by project, task, person, date, or another available structure, then export invoices to QuickBooks Online, Xero, or FreshBooks as drafts.
Track approved marketing time by client, project, task, and rate before billing starts. Everhour gives teams cleaner billable totals, non-billable visibility, and invoice-ready reporting.
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