Revenue vs profit

Revenue shows sales volume before costs. Everhour connects tracked time, rates, and project costs to clearer profit reporting.

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$
$
15%

Indirect costs on top of labor + materials

Total project cost
Labor cost$12,000
Materials$2,000
Overhead amount$2,100

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Acme Web Project
1
50% of budget used
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Your Company LLChello@yourcompany.com
INVOICE
Invoice #1042
Group by:
DescriptionHoursRateAmount
Website Redesign14h$150/h$2,100.00
Brand Guidelines7h$150/h$1,050.00
Marketing Strategy3.5h$150/h$525.00
Total Due$3,675.00
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Revenue, gross profit, and net profit

What this calculation answers

Revenue vs profit answers a simple operating question: did the work bring in money, and how much did the business keep after costs? Revenue is the top-line amount earned from selling products or services. Profit is the remaining amount after subtracting the costs that belong at the relevant layer of the calculation.

The first layer is gross profit. For U.S. small-business tax reporting, gross profit equals net receipts after returns and allowances minus cost of goods sold. Most service businesses with no merchandise income factor use net receipts as gross profit. Net profit goes further: after business income and expenses are figured, net profit is the excess of business income over business expenses.

Follow the profit chain

A practical comparison follows the income-statement chain: revenue, then cost of goods sold, then gross profit, then operating expenses, then net profit. A product business usually needs COGS before it can calculate gross profit. A service business often starts with billable revenue, direct labor cost, subcontractor cost, and project expenses.

Use the denominator carefully when you express a percentage. Gross profit margin uses revenue as the denominator: gross profit divided by revenue. Net profit margin also uses revenue as the denominator: net profit divided by revenue. Markup uses cost as the denominator, so it answers a pricing question, not the same question as profit margin.

Calculate the layers correctly

Assume a service project bills 67 hours at $145 per hour, producing $9,715 in revenue. Direct labor costs are 52 hours at $58 per hour, or $3,016. Add $1,125 in subcontractor production cost, so project COGS equals $4,141. Gross profit is $9,715 minus $4,141, or $5,574.

If the project also has $1,780 in business expenses allocated to delivery, net profit is $3,794. Gross profit margin is $5,574 divided by $9,715, or 57.38%. Net profit margin is $3,794 divided by $9,715, or 39.05%. Those two margins describe different layers, so combining them in one "profit" field hides the cost category that changed the result.

Separate one-off math from workflow

A one-off calculation is enough when you need a quick quote check, a project postmortem, or a rough comparison between two prices. The inputs fit in a short list: revenue, COGS, operating expenses, and the margin denominator. The result is useful as long as the source numbers are complete.

A managed workflow matters when profit changes as people log hours, rates change during the project, or invoices need to match approved billable time. Everhour separates cost and billable rates, supports per-person defaults and per-project overrides, preserves dated rate history, and prices billable work by project, member, or task. That keeps project margin tied to the actual work record.

This content is for general information only, may not be fully up to date, and is provided without any warranty or liability.

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Frequently Asked Questions

Is revenue the same as profit?

Revenue is sales or net receipts before subtracting the costs used in the profit calculation. Profit is what remains after costs are removed. Gross profit subtracts COGS from net receipts. Net profit subtracts business expenses after business income is figured, and a sole proprietor reports that net profit or loss on Schedule C.

Why can revenue rise while profit falls?

Revenue can rise while profit falls when COGS, labor, subcontractor costs, materials, discounts, or operating expenses grow faster than sales. A project that bills more hours can still earn less net profit if higher-cost staff, extra revisions, or reimbursable costs reduce the amount left after expenses.

Where does COGS fit between revenue and profit?

COGS sits between net receipts and gross profit. When production, purchase, or sale of merchandise is an income-producing factor, U.S. filers generally use beginning inventory plus purchases, labor, materials, and other costs minus ending inventory to compute COGS. Form 1125-A line 8 carries COGS to the income tax return.

Does sales tax count as revenue?

The United States has state and local sales taxes, with no federal VAT or national sales tax. If a seller collects state or local taxes imposed on the buyer and remits them to the government, those collections generally are excluded from gross receipts or sales. Taxes imposed on the seller and collected from the buyer are included in gross receipts.

Which profit number should I use for pricing decisions?

Use gross profit when you are checking whether the price covers direct production or delivery costs. Use net profit when you need to see the result after business expenses. For break-even decisions, use contribution margin instead: fixed costs divided by sales price per unit minus variable cost per unit.

How does Everhour handle cost and billable rates for profit checks?

Everhour separates internal cost rates from client-facing billable rates, so reports can calculate labor cost, revenue, and profit from the same tracked work. Members can have default rates, projects can override them, and dated rate changes preserve older project calculations.

How does Everhour support project profit reporting?

Everhour Reporting can compare billable and non-billable time, labor costs, revenue, profit margins, and actual hours against estimates by project. Reports can include columns for billable time, labor costs, profit, invoice status, and budget metrics, then export to CSV, Excel/XLSX, or PDF.

Turn project work into profit signals

Track cost rates, billable rates, and approved project time in Everhour so revenue and labor cost stay connected to real work, cleaner margins, and better billing decisions.

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