PR agency time spans client calls, media work, events, and internal planning. Everhour keeps that work reportable.
Enter your time in and out for each day. Overtime and gross pay are calculated automatically.
| Day | Time In | Break Start | Break End | Break | Time Out | Total |
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The calculator gives you the number — Everhour takes it from there.
One click and you're timing. Start a timer, add an entry, edit the details. This is exactly how it feels in Everhour.
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A PR agency time record needs more than a duration. Each entry should identify the client, campaign or project, task, person, date, and billable status. A useful entry says whether the work was a media pitch, press release draft, social update, interview prep, research block, event support, or internal account planning.
That structure matters because agency work moves between short communication bursts and longer production tasks. O*NET reports daily email, phone, and face-to-face communication for most PR specialists, so vague entries like "client work" lose value fast. Clear labels let account leads defend invoices, review scope, and see which campaigns absorb the most staff time.
Billable time is client-chargeable time. Internal meetings, non-client consulting, agency administration, and business development belong in separate categories so they do not inflate client totals. For PR agencies, that split supports utilization, also called chargeability, because utilization equals billable hours divided by recorded hours or by a fixed capacity such as a 40-hour week.
A practical weekly view might show 18 hours for client media outreach, 7 hours for press release drafting, 4 hours for event coordination, 3 hours for client reporting, and 8 hours for internal meetings and planning. The total gives capacity context. The billable subset shows whether the week produced client-chargeable work or disappeared into non-billable agency effort.
Time-based billing is common in PR and similar professional-services firms, so weak time detail turns into weak revenue analysis. Axios, citing Gould+Partners, reported that the average PR agency employee billed 1,685 hours in 2022 at an average $250 hourly rate. At that scale, missing or misclassified time changes the read on a client, campaign, or retainer.
The common mistake is tracking only total client hours. A retainer can look healthy at the client level while media relations, event work, or reporting consumes more staff time than planned. Track by campaign and task so the agency can see whether the issue is pricing, scope, staffing mix, or too much senior review on routine deliverables.
A free time tracker is enough when you need a quick weekly total for one consultant, one client, or a small campaign recap. It works when the next step is a simple invoice note or an internal check on whether the team spent 12 hours or 20 hours on a short assignment.
A managed workflow fits better once multiple account staff track time across clients, campaigns, retainers, and non-billable work. Everhour can turn tracked project and task time into reports with columns, grouping, filters, date ranges, exports, and scheduled delivery, giving agency leads a repeatable view of billing, utilization, and profitability.
This content is for general information only, may not be fully up to date, and is provided without any warranty or liability.
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A useful PR agency time entry should include client, campaign or project, task, person, date, duration, billable status, and a short description. Task labels should match the work, such as media outreach, press release writing, research, social content, event support, interview prep, client reporting, or internal planning.
Yes, short client communications should be tracked when they are part of client-chargeable work or materially affect campaign effort. O*NET data show daily email, phone, and meeting activity is common for PR specialists, so excluding those touchpoints understates account service time and makes retainers look easier to serve than they are.
Utilization can be calculated as billable hours divided by all recorded hours for the period, or billable hours divided by a fixed capacity such as a 40-hour week. Use one method consistently. Mixing recorded-hours utilization with capacity-based utilization makes team comparisons unreliable.
The most damaging mistake is grouping all work under one client label without campaign and task detail. That hides whether the agency spent time on media relations, events, writing, research, reporting, or internal coordination. Profitability review needs that detail to separate pricing issues from scope and staffing issues.
The FLSA requires covered employers to keep accurate records for non-exempt workers, including hours worked each workday and total hours worked each workweek, but it does not require one specific timekeeping form or system. Covered non-exempt employees must receive overtime pay for hours worked over 40 in a 168-hour workweek at at least 1.5 times the regular rate.
Everhour Reporting lets PR agencies build reports with 45+ columns, metadata filters, grouping, date ranges, and exports in CSV, Excel/XLSX, or PDF. Agency leads can group time by client, campaign, task, member, billable time, labor cost, revenue, profit, invoice status, or budget metrics.
Everhour embeds time tracking in tools such as Asana, ClickUp, GitHub, Linear, Jira, Monday, Notion, Trello, and Basecamp. Account staff can start timers or add manual time on the task where client work is already managed, reducing re-entry between campaign planning and timesheet review.
Track client, campaign, and task time in Everhour, then use customizable reports to review billable work, utilization, exports, and profitability across every PR account.
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