{"id":58114,"date":"2025-06-20T12:27:16","date_gmt":"2025-06-20T09:27:16","guid":{"rendered":"https:\/\/everhour.com\/blog\/?p=58114"},"modified":"2025-12-24T15:23:42","modified_gmt":"2025-12-24T12:23:42","slug":"how-to-do-b2b-market-research","status":"publish","type":"post","link":"https:\/\/everhour.com\/blog\/how-to-do-b2b-market-research\/","title":{"rendered":"How to Do B2B Market Research: A Practical Guide for 2026 (Expanded Edition)"},"content":{"rendered":"\n<p>B2B market research isn\u2019t just for large enterprises anymore. Whether you\u2019re a startup founder, a scaling agency, or a mature B2B software company, <strong>research-driven decisions help you build the right product, market it to the right audience, and close deals faster<\/strong>. In an age where customer expectations are shifting rapidly and competition is fierce, relying on gut instinct alone is no longer a viable strategy.<\/p>\n\n\n\n<p>This edition walks you through exactly how to do B2B market research\u2014from defining your ICP to analyzing competitor positioning\u2014using tools, tips, and workflows that match the speed and complexity of today\u2019s business environment.<\/p>\n\n\n\n\n\n<style type=\"text\/css\">\n\t#everhour-advanced-banner-block_6426fdc64c4f9 {\n\ttext-align:left;\n\tbackground-color:#f6f5f4;\n\tbackground-position:right bottom;\n\tbackground-repeat:no-repeat;\n\tbackground-size:contain;\n\tbackground-image: url(https:\/\/everhour.com\/blog\/wp-content\/uploads\/2024\/12\/vertical-banner-1@2x.png);\n}\n#everhour-advanced-banner-block_6426fdc64c4f9 .everhour-advanced-banner__title {\n\tcolor:#333333;\n\ttext-align:left;\n}\n#everhour-advanced-banner-block_6426fdc64c4f9 .everhour-advanced-banner__subtitle {\n\tcolor:#333333;\n\ttext-align:left;\n}\n#everhour-advanced-banner-block_6426fdc64c4f9 .everhour-advanced-banner__cta {\n\ttext-align:left;\n}\n#everhour-advanced-banner-block_6426fdc64c4f9 .everhour-advanced-banner__cta .button {\n\tborder-color:#000000;\n\tbackground-color:#000000;\n\tcolor:#FFFFFF;\n\tbox-shadow:0 3px 10px 0 rgba(0, 0, 0, 0.51), inset 0 3px 20px 0 rgba(0, 0, 0, 0.3);;\n}\n#everhour-advanced-banner-block_6426fdc64c4f9 .everhour-advanced-banner__cta .button:hover, #everhour-advanced-banner-block_6426fdc64c4f9 .everhour-advanced-banner__cta .button:active, #everhour-advanced-banner-block_6426fdc64c4f9 .everhour-advanced-banner__cta .button:active:hover {\n\tbackground-color:rgba(255,255,255,0);\n\tcolor:#000000;\n\tbox-shadow:button_hover_shadow;\n}\n#everhour-advanced-banner-block_6426fdc64c4f9 .everhour-advanced-banner__cta .button:active {\n\ttransform:translateY(2px);\n}\n@media (max-width: 480px) {#everhour-advanced-banner-block_6426fdc64c4f9 {background-image: initial;}}<\/style>\n\n<div class=\"everhour-advanced-banner-container\">\n\t<div id=\"everhour-advanced-banner-block_6426fdc64c4f9\" class=\"everhour-advanced-banner banner-style-vertical banner-position-right button-style-lash\">\n\t\t<div class=\"everhour-advanced-banner__content\">\n\t\t\t\t\t\t\t<div class=\"everhour-advanced-banner__title\">Seamlessly track time inside your favorite project management tool<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"everhour-advanced-banner__cta\">\n\t\t\t\t\t<a href=\"https:\/\/everhour.com?utm_source=blog-article&#038;utm_medium=banner&#038;utm_campaign=general-vertical\" class=\"button button--lg button--solid action-button\" type=\"button\" target=\"_blank\">\n\t\t\t\t\t\tIt&#039;s Free to try!\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"42\" viewBox=\"0 0 21 42\"><g fill=\"none\" fill-rule=\"evenodd\"><g fill=\"#000000\">\n\t\t\t\t\t\t<path d=\"M210.6 174.792c.347-.21.627.01.936.16 2.852 1.383 5.205 3.413 7.392 5.661.503.517.904 1.096 1.072 1.824.087.377.478.73.018 1.109-.505.415-.922.106-1.316-.187-1.238-.919-2.465-1.852-3.697-2.78-.876-.65-1.73-1.328-2.62-1.957-1.034-.73-2.005-1.461-1.93-2.933.015-.316-.248-.659.145-.897zm1.924-13.103c-.114-.65.046-.87.645-.79 3.098.413 6.23.233 9.334.553 1.429.147 2.838.361 4.07 1.172.369.257.648.59.912.936l.314.418.161.207c.246.306.389.543.17.886-.213.332-.474.575-.923.496-.777-.137-1.555-.281-2.338-.375-3.02-.362-6.049-.672-9.066-1.069-1.503-.197-2.948-.543-3.28-2.434zm11.358-19.193c1.025-.282 1.41.91 2.285 1.01.124.015.026.336-.063.507-.151.292-.468.495-.48.92.335.106.513-.038.696-.166.201-.14.382-.48.657-.235.265.235.122.585-.02.838-.163.287-.389.552-.629.783-.895.866-2.051 1.083-3.221 1.184-3.752.325-7.514.457-11.277.569-1.811.054-1.924-.038-2.602-1.613-.66-1.53-.66-1.531 1.053-1.838.296-.053.595-.09.892-.147 1.402-.268 2.82-.432 4.24-.573l1.706-.165c2.274-.218 4.544-.464 6.763-1.074z\" transform=\"translate(-208 -142)\"\/>\n\t\t\t\t\t\t<\/g><\/g><\/svg>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83c\udfaf Step 1: Define Your Goals and Hypotheses<\/h2>\n\n\n\n<p>Before starting any survey or interview, <strong>ask yourself:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\ud83c\udfaf What decision will this research support?<\/li><li>\u2753 What knowledge gaps must we fill?<\/li><li>\u2705 What assumptions should we test?<\/li><\/ul>\n\n\n\n<p><strong>Common B2B research goals<\/strong> include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\ud83d\udc54 Understanding how CFOs evaluate tools<\/li><li>\ud83d\udca1 Gauging interest in a new feature or variant<\/li><li>\ud83d\udea7 Identifying sales objections or blockers<\/li><li>\ud83d\udde3\ufe0f Discovering pain points and language for messaging<\/li><\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\ud83d\udca1 <strong>Tip<\/strong>: Build a one-page research brief outlining your goal, audience, method, timeline, and how success will be measured.<\/p><\/blockquote>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<style type=\"text\/css\">\n\t#everhour-advanced-banner-block_676c403e3719c {\n\ttext-align:left;\n\tbackground-color:#fff6f4;\n\tbackground-position:right bottom;\n\tbackground-repeat:no-repeat;\n\tbackground-size:contain;\n\tbackground-image: url(https:\/\/everhour.com\/blog\/wp-content\/uploads\/2020\/12\/conversion-block-1@2x.png);\n}\n#everhour-advanced-banner-block_676c403e3719c .everhour-advanced-banner__title {\n\tcolor:#333333;\n\ttext-align:left;\n}\n#everhour-advanced-banner-block_676c403e3719c .everhour-advanced-banner__subtitle {\n\tcolor:#333333;\n\ttext-align:left;\n}\n#everhour-advanced-banner-block_676c403e3719c .everhour-advanced-banner__cta {\n\ttext-align:left;\n}\n#everhour-advanced-banner-block_676c403e3719c .everhour-advanced-banner__cta .button {\n\tborder-color:#e8585a;\n\tbackground-color:#e8585a;\n\tcolor:#FFFFFF;\n\tbox-shadow:0 3px 10px 0 rgba(238, 92, 87, 0.51), inset 0 3px 20px 0 rgba(238, 92, 87, 0.3);;\n}\n#everhour-advanced-banner-block_676c403e3719c .everhour-advanced-banner__cta .button:hover, #everhour-advanced-banner-block_676c403e3719c .everhour-advanced-banner__cta .button:active, #everhour-advanced-banner-block_676c403e3719c .everhour-advanced-banner__cta .button:active:hover {\n\tbackground-color:rgba(255,255,255,0);\n\tcolor:#e8585a;\n\tbox-shadow:button_hover_shadow;\n}\n#everhour-advanced-banner-block_676c403e3719c .everhour-advanced-banner__cta .button:active {\n\ttransform:translateY(2px);\n}\n@media (max-width: 480px) {#everhour-advanced-banner-block_676c403e3719c {background-image: initial;}}<\/style>\n\n<div class=\"everhour-advanced-banner-container\">\n\t<div id=\"everhour-advanced-banner-block_676c403e3719c\" class=\"everhour-advanced-banner banner-style-horizontal button-style-lash\">\n\t\t<div class=\"everhour-advanced-banner__content\">\n\t\t\t\t\t\t\t<div class=\"everhour-advanced-banner__title\">Track time, stay on budget, analyze reports and automate payroll.<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"everhour-advanced-banner__subtitle\">\u2714\ufe0f Track time from the apps you already use<br>\u2714\ufe0f Know where your team\u2019s time is going <br>\u2714\ufe0f Keep projects on budget<br>\u2714\ufe0f Increase transparency<br>\u2714\ufe0f Make your workflow more efficient<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"everhour-advanced-banner__cta\">\n\t\t\t\t\t<a href=\"https:\/\/everhour.com?utm_source=blog-article&#038;utm_medium=banner&#038;utm_campaign=timesheet-horizontal\" class=\"button button--lg button--solid action-button\" type=\"button\" target=\"_blank\">\n\t\t\t\t\t\tIt&#039;s FREE to try!\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"42\" viewBox=\"0 0 21 42\"><g fill=\"none\" fill-rule=\"evenodd\"><g fill=\"#e8585a\">\n\t\t\t\t\t\t<path d=\"M210.6 174.792c.347-.21.627.01.936.16 2.852 1.383 5.205 3.413 7.392 5.661.503.517.904 1.096 1.072 1.824.087.377.478.73.018 1.109-.505.415-.922.106-1.316-.187-1.238-.919-2.465-1.852-3.697-2.78-.876-.65-1.73-1.328-2.62-1.957-1.034-.73-2.005-1.461-1.93-2.933.015-.316-.248-.659.145-.897zm1.924-13.103c-.114-.65.046-.87.645-.79 3.098.413 6.23.233 9.334.553 1.429.147 2.838.361 4.07 1.172.369.257.648.59.912.936l.314.418.161.207c.246.306.389.543.17.886-.213.332-.474.575-.923.496-.777-.137-1.555-.281-2.338-.375-3.02-.362-6.049-.672-9.066-1.069-1.503-.197-2.948-.543-3.28-2.434zm11.358-19.193c1.025-.282 1.41.91 2.285 1.01.124.015.026.336-.063.507-.151.292-.468.495-.48.92.335.106.513-.038.696-.166.201-.14.382-.48.657-.235.265.235.122.585-.02.838-.163.287-.389.552-.629.783-.895.866-2.051 1.083-3.221 1.184-3.752.325-7.514.457-11.277.569-1.811.054-1.924-.038-2.602-1.613-.66-1.53-.66-1.531 1.053-1.838.296-.053.595-.09.892-.147 1.402-.268 2.82-.432 4.24-.573l1.706-.165c2.274-.218 4.544-.464 6.763-1.074z\" transform=\"translate(-208 -142)\"\/>\n\t\t\t\t\t\t<\/g><\/g><\/svg>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udc65 Step 2: Build and Enrich Your Ideal Customer Profile (ICP)<\/h2>\n\n\n\n<p>A detailed ICP goes far beyond titles. To target effectively, map out:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Company <strong>size and revenue<\/strong><\/li><li>Industry <strong>verticals and niches<\/strong><\/li><li><strong>Technology stack<\/strong> (e.g., HubSpot, Slack, Notion)<\/li><li><strong>Buyer persona roles<\/strong>: decision-maker, champion, user, blocker<\/li><li><strong>Geographical markets<\/strong> and <strong>language preferences<\/strong><\/li><li>Known <strong>pain points, desired outcomes, <\/strong>and<strong> buying motivators<\/strong><\/li><li>Buying <strong>cycle length and ACV ranges<\/strong><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large no-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"620\" src=\"https:\/\/everhour.com\/blog\/wp-content\/uploads\/2025\/06\/Ideal-Customer-Profile-Template-1024x620.jpg\" alt=\"how to do b2b market research: a practical guide for 2025 (expanded edition)\" class=\"wp-image-58124\" srcset=\"https:\/\/everhour.com\/blog\/wp-content\/uploads\/2025\/06\/Ideal-Customer-Profile-Template-1024x620.jpg 1024w, https:\/\/everhour.com\/blog\/wp-content\/uploads\/2025\/06\/Ideal-Customer-Profile-Template-300x182.jpg 300w, https:\/\/everhour.com\/blog\/wp-content\/uploads\/2025\/06\/Ideal-Customer-Profile-Template-768x465.jpg 768w, https:\/\/everhour.com\/blog\/wp-content\/uploads\/2025\/06\/Ideal-Customer-Profile-Template.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>An example of ICP<br>source: Pipedrive<\/figcaption><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Tools like <strong>Apollo.io, Clearbit, and LinkedIn Sales Navigator<\/strong> help enrich your ICP with real-time data.<\/p><\/blockquote>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udcca Step 3: Choose the Right Research Methods<\/h2>\n\n\n\n<p>To paint a full picture, combine qualitative, quantitative, and secondary sources.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\ud83d\udcca Quantitative tactics<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Surveys via <strong>Google Forms, Typeform, or Survicate<\/strong><\/li><li>Website behavior tracking (<strong>Hotjar, GA4, Mixpanel<\/strong>)<\/li><li>CRM and sales data (<strong>HubSpot, Salesforce reports<\/strong>)<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large no-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"650\" src=\"https:\/\/everhour.com\/blog\/wp-content\/uploads\/2025\/06\/create-custom-dashboards-hubspot.jpg\" alt=\"how to do b2b market research: a practical guide for 2025 (expanded edition)\" class=\"wp-image-58125\" srcset=\"https:\/\/everhour.com\/blog\/wp-content\/uploads\/2025\/06\/create-custom-dashboards-hubspot.jpg 1024w, https:\/\/everhour.com\/blog\/wp-content\/uploads\/2025\/06\/create-custom-dashboards-hubspot-300x190.jpg 300w, https:\/\/everhour.com\/blog\/wp-content\/uploads\/2025\/06\/create-custom-dashboards-hubspot-768x488.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>HubSpot<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\ud83d\udcac Qualitative tactics<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>1:1 interviews<\/strong> with current\/prospective customers<\/li><li><strong>Slack group discussions<\/strong>, LinkedIn messages, community polling<\/li><li>Recorded user tests using <strong>Maze, Lookback, or Useberry<\/strong><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\ud83d\udcda Secondary sources<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Analyst reports from <strong>Gartner, Forrester, McKinsey<\/strong><\/li><li><strong>G2\/Capterra reviews<\/strong> for direct user feedback<\/li><li><strong>Reddit and Quora threads<\/strong> about specific tools<\/li><\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\ud83d\udca1 <strong>Tip<\/strong>: Use multiple methods to validate the same insight.<\/p><\/blockquote>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83e\uddea Step 4: Execute Primary Research Efficiently<\/h2>\n\n\n\n<p>Keep your process <strong>lean and lightweight<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\ud83d\udc65 Aim to interview <strong>5\u201310 qualified ICP matches<\/strong><\/li><li>\u2705 Keep surveys concise (<strong>under 10 questions<\/strong>) and offer a reward<\/li><li>\ud83c\udf99\ufe0f Record calls and tag highlights using tools like <strong>Grain<\/strong> or <strong>Fireflies<\/strong><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udd27 <strong>Recommended tools<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>\ud83d\udcc5 <strong>Calendly + Zoom<\/strong> \u2014 for effortless scheduling and hosting<\/li><li>\ud83d\udd04 <strong>Zapier + Google Sheets<\/strong> \u2014 for automated form data collection<\/li><li>\u23f3 <strong>Everhour<\/strong> \u2014 <a class=\"\" href=\"https:\/\/everhour.com\/\">Time tracker<\/a> for internal research or billing<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large no-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"685\" src=\"https:\/\/everhour.com\/blog\/wp-content\/uploads\/2024\/10\/primary-screen-everhour.jpg\" alt=\"track time like a pro with the best employee time tracking app [21 tools]\" class=\"wp-image-47610\" srcset=\"https:\/\/everhour.com\/blog\/wp-content\/uploads\/2024\/10\/primary-screen-everhour.jpg 1024w, https:\/\/everhour.com\/blog\/wp-content\/uploads\/2024\/10\/primary-screen-everhour-300x201.jpg 300w, https:\/\/everhour.com\/blog\/wp-content\/uploads\/2024\/10\/primary-screen-everhour-768x514.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83e\udde0 Step 5: Analyze Findings for Strategic Insight<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udd0d Identify patterns in your data<\/h3>\n\n\n\n<p>Once you\u2019ve gathered enough raw data, focus on finding recurring themes:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\ud83d\udd01 Repeated complaints or unmet needs<\/li><li>\u2705 Common buying criteria and evaluation steps<\/li><li>\u2764\ufe0f Emotional cues \u2014 what excites or frustrates people?<\/li><li>\u26a1 Points of confusion, churn risks, or language gaps<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\uddc2\ufe0f Organize insights by theme<\/h3>\n\n\n\n<p>Break down your findings into actionable categories:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\ud83d\udcb3 <strong>Purchase drivers and barriers<\/strong><\/li><li>\ud83d\udc65 <strong>Internal decision-making dynamics<\/strong><\/li><li>\u23f3 <strong>Timing and urgency of need<\/strong><\/li><li>\ud83d\udcfa <strong>Preferred channels or content types<\/strong><\/li><\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Finally, <strong>turn your findings into an insights summary or presentation deck<\/strong> aligned with your business objectives.<\/p><\/blockquote>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udd0d Step 6: Dive Into Competitor Research &amp; Positioning<\/h2>\n\n\n\n<p>You can\u2019t build your own positioning without knowing the current landscape. Do a deep <strong>audit of 3\u20135 competitors:<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udc40 What to analyze<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>\ud83c\udfc1 <strong>Website<\/strong>: Headlines and core messaging<\/li><li>\u26a1 <strong>Features<\/strong>: Prioritized on landing pages<\/li><li>\ud83d\udcb3 <strong>Pricing<\/strong>: Tiers and conversion flows<\/li><li>\ud83d\udd0d <strong>SEO<\/strong>: Targeted keywords and blog strategy<\/li><li>\ud83d\udce2 <strong>Marketing<\/strong>: Ad messaging, social proof, case studies<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udee0\ufe0f Suggested tools<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>\ud83c\udf10 <strong>Similarweb<\/strong> \u2014 traffic insights<\/li><li>\ud83d\udcbb <strong>BuiltWith<\/strong> \u2014 tech stack analysis<\/li><li>\ud83d\udcca <strong>Crayon<\/strong> or <strong>Kompyte<\/strong> \u2014 market intel and monitoring<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large no-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"589\" src=\"https:\/\/everhour.com\/blog\/wp-content\/uploads\/2025\/06\/similarweb-1024x589.jpg\" alt=\"how to do b2b market research: a practical guide for 2025 (expanded edition)\" class=\"wp-image-58130\" srcset=\"https:\/\/everhour.com\/blog\/wp-content\/uploads\/2025\/06\/similarweb-1024x589.jpg 1024w, https:\/\/everhour.com\/blog\/wp-content\/uploads\/2025\/06\/similarweb-300x173.jpg 300w, https:\/\/everhour.com\/blog\/wp-content\/uploads\/2025\/06\/similarweb-768x442.jpg 768w, https:\/\/everhour.com\/blog\/wp-content\/uploads\/2025\/06\/similarweb.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Similarweb<\/figcaption><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\ud83d\udca1 <strong>Goal<\/strong>: Map out <strong>gaps in the market<\/strong> or <strong>overused claims<\/strong> you can <strong>challenge<\/strong> and position against.<\/p><\/blockquote>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udccc Step 7: Turn Research Into Action<\/h2>\n\n\n\n<p><strong>Don&#8217;t let your insights die in a Notion doc.<\/strong> Put them to work:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u270d\ufe0f Rewrite value props and landing page copy using <strong>customer language<\/strong><\/li><li>\ud83d\udcac Equip sales with <strong>talk tracks<\/strong> for common objections<\/li><li>\ud83d\udee0\ufe0f Prioritize product features that <strong>reduce key pain points<\/strong><\/li><li>\ud83d\udcc8 Plan blog posts and content around <strong>search trends<\/strong> and customer questions<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udccb Share a 1\u2011pager<\/h3>\n\n\n\n<p>Distill your work into a concise, actionable summary:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\ud83d\udd11 <strong>Top findings<\/strong><\/li><li>\ud83d\udca1 <strong>Buyer quotes<\/strong><\/li><li>\u2705 <strong>Action recommendations<\/strong> across <strong>product<\/strong>, <strong>marketing<\/strong>, and <strong>sales<\/strong><\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u2705 Final Thoughts<\/h2>\n\n\n\n<p>B2B market research is now faster, cheaper, and more powerful than ever. Whether you\u2019re refining your product roadmap, validating a rebrand, or scaling into a new vertical, these methods give you clarity without costly guesswork.<\/p>\n\n\n\n<p>The winning formula? <strong>Combine qualitative depth with quantitative scale. <\/strong>It\u2019s the best way to truly understand your audience and unlock growth.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\ude80 <strong>Top B2B Research Tools <\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Typeform, Survicate<\/strong> \u2013 Customer surveys<\/li><li><strong>Apollo.io, Clearbit<\/strong> \u2013 ICP enrichment<\/li><li><strong>GA4, Hotjar<\/strong> \u2013 Website behavior tracking<\/li><li><strong>Maze, Grain<\/strong> \u2013 User testing &amp; interviews<\/li><li><strong>Everhour<\/strong> \u2013 Time and budget tracking for research ops<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<style type=\"text\/css\">\n\t#everhour-advanced-banner-block_67641fc92c247 {\n\ttext-align:left;\n\tbackground-color:#e3f1fa;\n\tbackground-position:right bottom;\n\tbackground-repeat:no-repeat;\n\tbackground-size:contain;\n\tbackground-image: url(https:\/\/everhour.com\/blog\/wp-content\/uploads\/2025\/01\/conversion-block-7@2x.png);\n}\n#everhour-advanced-banner-block_67641fc92c247 .everhour-advanced-banner__title {\n\tcolor:#333333;\n\ttext-align:left;\n}\n#everhour-advanced-banner-block_67641fc92c247 .everhour-advanced-banner__subtitle {\n\tcolor:#333333;\n\ttext-align:left;\n}\n#everhour-advanced-banner-block_67641fc92c247 .everhour-advanced-banner__cta {\n\ttext-align:left;\n}\n#everhour-advanced-banner-block_67641fc92c247 .everhour-advanced-banner__cta .button {\n\tborder-color:#000000;\n\tbackground-color:#000000;\n\tcolor:#FFFFFF;\n\tbox-shadow:0 3px 10px 0 rgba(0, 0, 0, 0.51), inset 0 3px 20px 0 rgba(0, 0, 0, 0.3);;\n}\n#everhour-advanced-banner-block_67641fc92c247 .everhour-advanced-banner__cta .button:hover, #everhour-advanced-banner-block_67641fc92c247 .everhour-advanced-banner__cta .button:active, #everhour-advanced-banner-block_67641fc92c247 .everhour-advanced-banner__cta .button:active:hover {\n\tbackground-color:rgba(255,255,255,0);\n\tcolor:#000000;\n\tbox-shadow:button_hover_shadow;\n}\n#everhour-advanced-banner-block_67641fc92c247 .everhour-advanced-banner__cta .button:active {\n\ttransform:translateY(2px);\n}\n@media (max-width: 480px) {#everhour-advanced-banner-block_67641fc92c247 {background-image: initial;}}<\/style>\n\n<div class=\"everhour-advanced-banner-container\">\n\t<div id=\"everhour-advanced-banner-block_67641fc92c247\" class=\"everhour-advanced-banner banner-style-horizontal button-style-lash\">\n\t\t<div class=\"everhour-advanced-banner__content\">\n\t\t\t\t\t\t\t<div class=\"everhour-advanced-banner__title\">Track time, stay on budget, analyze reports and  <br> automate payroll<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"everhour-advanced-banner__subtitle\">We also embed our controls into the most popular<br> project management apps for less<br> tab switching.<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"everhour-advanced-banner__cta\">\n\t\t\t\t\t<a href=\"https:\/\/everhour.com?utm_source=blog-article&#038;utm_medium=banner&#038;utm_campaign=general-horizontal\" class=\"button button--lg button--solid action-button\" type=\"button\" target=\"_blank\">\n\t\t\t\t\t\tIt&#039;s FREE to try!\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"42\" viewBox=\"0 0 21 42\"><g fill=\"none\" fill-rule=\"evenodd\"><g fill=\"#000000\">\n\t\t\t\t\t\t<path d=\"M210.6 174.792c.347-.21.627.01.936.16 2.852 1.383 5.205 3.413 7.392 5.661.503.517.904 1.096 1.072 1.824.087.377.478.73.018 1.109-.505.415-.922.106-1.316-.187-1.238-.919-2.465-1.852-3.697-2.78-.876-.65-1.73-1.328-2.62-1.957-1.034-.73-2.005-1.461-1.93-2.933.015-.316-.248-.659.145-.897zm1.924-13.103c-.114-.65.046-.87.645-.79 3.098.413 6.23.233 9.334.553 1.429.147 2.838.361 4.07 1.172.369.257.648.59.912.936l.314.418.161.207c.246.306.389.543.17.886-.213.332-.474.575-.923.496-.777-.137-1.555-.281-2.338-.375-3.02-.362-6.049-.672-9.066-1.069-1.503-.197-2.948-.543-3.28-2.434zm11.358-19.193c1.025-.282 1.41.91 2.285 1.01.124.015.026.336-.063.507-.151.292-.468.495-.48.92.335.106.513-.038.696-.166.201-.14.382-.48.657-.235.265.235.122.585-.02.838-.163.287-.389.552-.629.783-.895.866-2.051 1.083-3.221 1.184-3.752.325-7.514.457-11.277.569-1.811.054-1.924-.038-2.602-1.613-.66-1.53-.66-1.531 1.053-1.838.296-.053.595-.09.892-.147 1.402-.268 2.82-.432 4.24-.573l1.706-.165c2.274-.218 4.544-.464 6.763-1.074z\" transform=\"translate(-208 -142)\"\/>\n\t\t\t\t\t\t<\/g><\/g><\/svg>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Need help turning insights into results? Our team helps B2B companies apply research to GTM, content, and product strategies that convert.<\/p>\n\n\n\n<p>\ud83d\udc4d Check out our <strong>other articles on B2B tools:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a rel=\"noreferrer noopener\" href=\"https:\/\/everhour.com\/blog\/b2b-email-marketing-platforms\/\" target=\"_blank\">best B2B email marketing tools<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/everhour.com\/blog\/b2b-invoicing-software\/\" target=\"_blank\">B2B invoicing tools<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/everhour.com\/blog\/best-project-management-software-for-b2b-saas\/\" target=\"_blank\">best project management for B2B SaaS companies<\/a><\/li><li><a href=\"https:\/\/everhour.com\/blog\/b2b-project-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">B2B project management<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>B2B market research isn\u2019t just for large enterprises anymore. Whether you\u2019re a startup founder, a scaling agency, or a mature B2B software company, research-driven decisions help you build the right product, market it to the right audience, and close deals faster. In an age where customer expectations are shifting rapidly and competition is fierce, relying [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":58119,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[160,133],"tags":[],"class_list":["post-58114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-management","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Do B2B Market Research: A Practical Guide (Expanded Edition)<\/title>\n<meta name=\"description\" content=\"Learn how to do effective B2B market research to validate demand, understand your audience, and make smarter business decisions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/everhour.com\/blog\/how-to-do-b2b-market-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Do B2B Market Research: A Practical Guide (Expanded Edition)\" \/>\n<meta property=\"og:description\" content=\"Learn how to do effective B2B market research to validate demand, understand your audience, and make smarter business decisions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/everhour.com\/blog\/how-to-do-b2b-market-research\/\" \/>\n<meta property=\"og:site_name\" content=\"Time Tracking &amp; 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