Do you constantly have to justify the purchase of new and trendy products or services? Do you feel like you’re always jumping on the latest business trend? If so, then you might be dealing with a case of the shiny object syndrome.<\/p>\n\n\n\n
Check out this article to understand what this syndrome is, how it impacts your business, and what you can do to overcome it. Leveraging tools like best time tracking and invoicing software<\/a> can also help you stay focused on essentials rather than chasing trends.<\/p>\n\n\n\n\n\n Shiny object syndrome is when someone focuses all their attention on something new and current<\/strong>. Usually, this is at the expense of whatever they have or are currently doing. In a business setting, shiny object syndrome takes the form of chasing the latest strategy, tactic, or advice making the rounds within the industry.<\/p>\n\n\n\n There are pros and cons to jumping on board with what’s new. With shiny object syndrome, the cons typically outweigh the pros<\/strong>. Here are some of the most likely consequences:<\/p>\n\n\n\n Overcoming shiny object syndrome takes some work, but there are some ways you can speed up the process. <\/p>\n\n\n\n This takes a combination of initiation, patience, and commitment. As an entrepreneur or team lead, this is your biggest strength. You should learn to hone it, and by doing so, you will take control of your personal and business decisions.<\/p>\n\n\n\n While we are advocating not picking up the next shiny thing that comes your way, the truth is, sometimes its potential impact outweighs the cost. People are constantly inventing, new products are continually being introduced into the market, and some of them could be what you or your business need to get to the next level.<\/p>\n\n\n\n However, you should assess the potential impact of the tool\/service on your workload or business. And be objective about it. Doing so will help you identify whether the product or service will be helpful to you or your business and improve decision-making.<\/p>\n\n\n We also recommend unsubscribing from all unnecessary mailing lists. Most popular email clients<\/a> make it easy to sort through and manage promotional emails. Thus out of sight, out of mind approach will keep you from getting sidelined from your goals.<\/p>\n\n\n Sometimes, the issue isn\u2019t the people around you or the systems you currently have. Instead, the problem is the business goals in place. If the objectives or KPIs are unclear, you\u2019re likely to feel like what you\u2019re doing isn\u2019t effective.<\/p>\n\n\n\nUnderstanding Shiny Object Syndrome in Business<\/strong><\/h2>\n\n\n\n
Any plan: business, marketing, advertising, or otherwise, needs set goals to be achievable. What happens when you’re suffering from shiny object syndrome, is that goal posts start moving. What is likely to happen, is that your team or business will start missing deliverable<\/a> deadlines. Too much time will be spent re-planning rather than testing and doing.
As someone responsible for a team or business, your aim is to facilitate the team’s success or grow a business. Always chasing the latest trends rather than focusing on current processes risks those goals. <\/li>
One of the worst aspects of having shiny object syndrome and planning is that plans never last long enough to properly test. Even if something works in the new plan you can’t really say why that is. There simply won’t be enough data to model from if you’re switching things up week-to-week.<\/li>
Constantly adopting new products is a heavy time investment for several reasons. Learning how to use it, integrate it, and become proficient is not a quick process. What’s worse, the process will likely repeat once something newer gets released. Ultimately, it is your business that suffers. You end up making little to no progress. In fact, you may end up undoing all the progress you had made initially.<\/li>
A team with a set goal and a set way of doing things is an efficient one. There is a reason why the assembly line was so revolutionary and is still being used to this day. Always chasing the new shiny thing forces your team to constantly be learning something new. Learning new things isn\u2019t bad in itself, but it is detrimental to productivity if you\u2019re always altering their workflow. All this does is harm your team\u2019s productivity. By chasing something new and trendy, you may put your entire team, their work efficiency<\/a>, and their mental health in jeopardy.<\/li><\/ul>\n\n\n\n
\n\n\n\n6 Effective Tips to Overcome Shiny Object Syndrome<\/strong><\/h2>\n\n\n\n
1. Understand yourself and the way you work<\/h3>\n\n\n\n
2. Assess the potential of the next shiny thing<\/h3>\n\n\n\n
3. Set better goals<\/h3>\n\n\n\n